MASA Yamaguchi (@vivasnutmasa) is a Japanese creator from Kagawa Prefecture, guitarist and vocalist of punk rock band VIVASNUT, who makes short udon-tasting videos on Sanuki udon. The channel has about 2,750 subscribers, a 3,230 median view count, and uploads roughly every few days. Sponsored integrations are estimated at $150 to $250 per video.
Japanese udon-focused creator with near-daily, high-engagement food clips
- Median of 3,230 views per video across 50 uploads in 365 days
- Shorts make up 82% of uploads, with high like rates around 1%
- Estimated integration rate of $150 to $250 per video, roughly $20 to $35 CPM equivalent on long-form
Brand fit report
Content
- Formats
- short-form udon tasting clips, long-form udon tour episodes with guest musicians
- Tone
- energetic, enthusiastic
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 30 seconds for most uploads, 10 to 13 minutes for tour episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles are food-focused and music-related with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 81 / 100
Public rule, same for everyone. How it works.
Recent videos
▶完璧な麺線の普遍のひやかけ【上野製麺所】#讃岐うどん #VIVASNUT #山口正文の一口うどんツアー · 2k views
▶にゅるにゅるもっちんの極楽体験！【手打うどん おおぎや】#讃岐うどん#VIVASNUT#山口正文の一口うどんツアー · 1.6k views
▶マジてクセになる極上細麺！【なかむらうどん】#讃岐うどん #VIVASNUT #山口正文の一口うどんツアー · 2.5k viewsLast three uploads, latest 1 days ago.
香川県パンクロックバンド VIVASNUTのギターボーカル MASAこと山口正文です。 『讃岐うどん』×『MUSIC』 をテーマに様々なゲストの方を迎えてうどんツアーをしています。 音楽を中心に近況、好きなもの、価値観、香川県への想いなどについてトークした後、ただただうどんを食べる。そんな動画です。 ★チャンネル登録お願いします★ https://www.youtube.com/channel/UCF7Oomt9zp7nvN-DrwBeqgA ★ツアー同行者・取材させて頂けるうどん屋さん募集★ ミュージシャンに限らず、ダンサー・芸人・アーティスト・アスリート・学生・企業などの様々なジャンルの皆様！あなたのおススメのうどん屋さんや、ご自身の活動を紹介するお手伝いをさせてください。取材・撮影可能なうどん屋様からのご連絡もお待ちしております。 メールや各SNSサイトにてご連絡頂けると幸いです。 ------------------------------------------------------------- ■Email：vivasnutmasa@gmail.com ■X ：https://x.com/vivasnut_masa?s=11 ■Instagram：https://www.instagram.com/vivasnutmasa/?hl=ja ■TikTok
About MASA VIVASNUT
MASA Yamaguchi, guitarist and vocalist of Kagawa punk rock band VIVASNUT, runs a Japanese YouTube channel focused on Sanuki udon. Most uploads are short clips of him tasting udon at individual restaurants, often in the 20-second range, alongside longer tour episodes that pair udon visits with music talk and guest musicians. Upload pace is roughly daily to several times a week.
The channel has about 2,750 subscribers and a median view count of about 3,230 per video. Audience is estimated to be almost entirely Japanese-speaking viewers, likely interested in regional food and local travel within Kagawa. These figures are estimates from channel data and are not verified by the creator.
Brands seeking regional restaurant, food product, or Kagawa tourism exposure in Japan should consider booking him. At an estimated $150 to $250 per video, the implied CPM is about $20 to $35 per 1,000 views on long-form, compared with the typical $10 to $30 CPM for paid ads.
Written from MASA VIVASNUT's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. MASA VIVASNUT can edit or remove this page at any time.
Questions about MASA
How much does MASA Yamaguchi charge for a sponsored video?
Based on his median of about 3,230 views on Shorts-heavy uploads, an estimated sponsored integration costs $150 to $250 per video. This is an estimate from channel metrics and should be confirmed directly with the creator.
What does MASA Yamaguchi post about on YouTube?
He posts Japanese-language videos tasting Sanuki udon at restaurants across Kagawa Prefecture, mostly as short clips. Longer tour episodes combine udon visits with music conversation and guests, according to channel titles and descriptions.
How do I contact MASA Yamaguchi for a brand deal?
Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. The channel description also lists a public email address for collaboration inquiries.
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