Starbooked

VMPAUTO "Инновации в маслах и смазках"

@vmpaut0 · RU · RU

VMPAUTO (@vmpaut0) is the official YouTube channel of Russian lubricants maker VMPAUTO, based in RU. It has about 35,700 subscribers and a median of roughly 4,600 views per video. Most uploads are YouTube Shorts; long-form oil analysis videos run to about 8 to 20 minutes. Rate range: $150 to $250 per Short-style video and $150 to $250 minimum for long-form.

Why brands book VMPAUTO

Engaged Russian car owners who test oils and lubricants on real cars

  • Median of about 4,600 views per video across 651 uploads and 35,700 subscribers
  • Top oil analysis video drew about 43,600 views, showing strong demand for lubricant content
  • Rate of $4 to $8 CPM on Shorts-heavy output means roughly $150 to $250 per video, below the $10 to $30 paid-ad CPM benchmark
Best forautomotive lubricant launchescar care product awarenessproduct testing campaigns
Watch forAudience is Russian-speaking; Shorts views are lower than long-form views.

Brand fit report

Content

Topics, IAB taxonomy
Automotive80%
Lifestyle20%
Formats
oil analysis videos, YouTube Shorts product clips, product tests and how-to tips
Tone
technical, practical
Language
Russian
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 8 to 20 minutes for long-form analysis

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement1.3%
Likes and comments per view on recent videos
Audience asks aboutwhich oil to pour into a specific carwhether a lubricant protects the enginehow to remove water from a fuel tank
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
15%women
85%men
Countries
Russia90%
Other CIS10%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
motor oils, lubricants, car care products
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own VMPAUTO products.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover oil analysis, car maintenance and motorsport with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube36k4.6k10
Instagram–––
TikTok–––

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers16 / 50
Activity Uploads in the last 90 days10 / 30
Reach Followers on the main platform7 / 20

Recent videos

Last three uploads, latest 4 days ago.

ВМПАВТО - инновации в смазках и не только. Официальный канал научно-производственной компании ВМПАВТО. C 1996 года мы разрабатываем и сами производим: смазочные материалы, добавки в масла и топливо, а также косметику для автомобилей, мотоциклов, грузовой и строительной техники, дома и электроинструментов. Здесь увидите первыми все наши самые интересные проекты: обзоры и тестирование продукции, инструкции по применению, и, конечно, некоторые закулисные моменты. Мы в соц. сетях: TikTok - https://www.tiktok.com/@vmpauto INSTAGRAM - https://www.instagram.com/vmpauto/ VK - https://vk.com/vmpauto
VMPAUTO "Инновации в маслах и смазках"'s own profile description on YouTube

Are you VMPAUTO "Инновации в маслах и смазках"? Claim or remove this profile.

About VMPAUTO "Инновации в маслах и смазках"

VMPAUTO is the YouTube channel of the Russian lubricants company VMPAUTO, which has produced motor oils, additives and car care products since 1996. The channel posts mostly short product clips and longer oil analysis videos, with about 17 uploads in the past year. Its audience is estimated to be Russian-speaking car owners, largely men aged 25 to 44, and this is an estimate rather than a measured figure.

The channel carries no sponsored integrations in its recent uploads and promotes the company's own products. Its median video draws about 4,600 views, with Shorts views generally lower than long-form ones. Creator rates are estimated at $150 to $250 per video, which works out to roughly $4 to $8 CPM on Shorts-heavy output, compared with the $10 to $30 CPM typical of paid ads.

Brands in automotive lubricants and car care that want a technically minded, Russian-speaking audience should consider this channel.

Written from VMPAUTO "Инновации в маслах и смазках"'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. VMPAUTO "Инновации в маслах и смазках" can edit or remove this page at any time.

Questions about VMPAUTO

How much does VMPAUTO charge for a sponsored video?

Based on its median views and Shorts-heavy output, VMPAUTO would likely charge about $150 to $250 per sponsored video. That is an estimate from channel metrics, not a published rate card, so confirm pricing directly with the creator before booking.

What does VMPAUTO post about on YouTube?

VMPAUTO posts oil analysis videos, product tests, car maintenance tips and short clips about its lubricants and car care products. The content is in Russian and aimed at car owners and motorsport fans.

How do I contact VMPAUTO for a brand deal?

Contact details for this channel unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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