ВоКолесо (@vokoleso), a Russian tire channel based in Rostov-on-Don, Russia, makes short tire reviews, tests and tire-related lifehacks for about 89,600 subscribers with a median of roughly 8,900 views per video. It uploads about 50 videos a quarter, mostly Shorts, and suggests a rate of 150 to 250 USD per Shorts integration.
Russian tire expert reaching about 9,000 median views per video
- 89,600 subscribers and 45 million lifetime views on a single-topic tire channel
- Median of 8,857 views per video, with peaks above 200,000 on a single Shorts clip
- About 50 uploads per quarter, with 72 percent of recent videos in Shorts format
Brand fit report
Content
- Formats
- short tire reviews, side-by-side comparisons, stress tests in freezing temperatures
- Tone
- expert, practical
- Language
- Russian
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for most videos, with occasional 8 to 13 minute comparisons
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- car tires, wheels
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos. The channel description links to vokoleso.ru for tire orders, which is the channel's own store.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Videos cover tire testing and repair, such as 'Кривые шины из Китая? Ну вот так', with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 90k | 8.9k | 50 |
Benchmark score: 60 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Triangle IcelynX TI501 - китайские зимние шины обзор · 6.9k views
▶Yokohama iceGuard iG65 - зимние шипованные шины от легендарн · 4.9k views
▶Запихнул три шины в одну China Tyres 3 in 1 · 9.4k viewsLast three uploads, latest 2 days ago.
Канал зарегистрирован в РКН. Сотрудничество: vokoleso@yandex.ru Крупнейший профессиональный шинный YouTube канал в России, так же представлен на VK, Rutube, Dzen. Экспертная информация об автомобильных шинах и дисках, инженера с 20 летним опытом. Один из лучших спикеров о шинах, помогает в вопросе - какие шины выбрать. ВоКолесо - это самый крупный Ютуб канал о шинах с реальными отзывами, обзорами, тестами и исследованиями в рунете для Вас. Заказать шины: • vokoleso.ru • Доставка по России Контакты: - 8-929-818-18-90 (WhatsApp, Телефон) - Адрес: г. Ростов-на-Дону, ул. Платона Кляты, д.23 - v
About ВоКолесо
ВоКолесо is a Russian YouTube channel run by a tire engineer with about 20 years of experience, based in Rostov-on-Don. It publishes mostly short tire reviews, winter tire comparisons, freezing stress tests and tire repair lifehacks, with about 50 uploads per quarter and a majority of Shorts.
The channel has about 89,600 subscribers and a median of roughly 8,900 views per video. Its audience is estimated to be Russian-speaking car owners who are comparing tires before buying, though this is an estimate from titles and topics rather than verified analytics. The channel also publishes on VK, Rutube and Dzen.
No sponsored content was found in the recent videos. Based on the Shorts rule for channels of this kind, a sponsored integration is estimated at 150 to 250 USD per video, which is well below typical paid-ad CPM of 10 to 30 USD per thousand views. Brands selling winter or all-season tires in Russia are the best fit.
Written from ВоКолесо's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ВоКолесо can edit or remove this page at any time.
Questions about ВоКолесо
How much does ВоКолесо charge for a sponsored video?
Based on its median of about 8,900 views per Shorts-heavy video, a sponsored integration is estimated at 150 to 250 USD per video. This is an estimate from the Starbooked rate rule, not a published price list.
What does ВоКолесо post about on YouTube?
The channel posts short reviews of tires from brands such as Pirelli, Nokian, Yokohama and Gislaved, plus winter tire comparisons, freezing tests, wheel balancing and tire repair lifehacks. Most videos run under a minute.
How do I contact ВоКолесо for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. The channel's public description lists a business email address for partnership inquiries.
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