Wafts from The Loft
Wafts from The Loft is a London-based fragrance review channel run by two enthusiasts, filming in a church organ loft in central London. The channel has about 15,000 subscribers and a median of roughly 2,500 views per video, with long-form uploads of around 17 minutes and a slow pace of about one video per quarter. Brand work is limited to a few sponsorship-free review integrations.
Engaged niche-fragrance audience with strong watch time and low sponsorship saturation
- Median of 2,520 views and a 7.4% engagement rate across recent uploads
- Median runtime near 17 minutes, giving products extended on-screen time
- Zero sponsored videos in the dataset, so a brand integration would stand out
Brand fit report
Content
- Formats
- product review, discussion roundup, collection overview, awards coverage
- Tone
- knowledgeable, conversational
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 15 to 90 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- fragrance
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Reviews of perfume and antiques with no flagged titles among the recent 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 25 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Fragrance Catch-up · 7.5k views
▶Discontinued Guerlain Gem · 2k views
▶Vero Profumo - Kiki and Onda · 1.5k viewsLast three uploads, latest 82 days ago.
Two fragrance enthusiasts in an organ loft in a church in central London. Instagram Account: https://www.instagram.com/wafts.from.the.loft/
About Wafts from The Loft
Wafts from The Loft is a fragrance review channel from London, run by two enthusiasts who film in an organ loft inside a central London church. They post long-form perfume reviews, collection overviews of independent and niche houses, and discussions of what they have been wearing, with occasional coverage of the Art and Olfaction Awards. Videos typically run 15 to 90 minutes, and the channel uploads roughly once a quarter.
Estimates suggest the audience is adult and fragrance-literate, skewing toward viewers aged 35 and older and split toward men, with the United Kingdom and United States as the main markets. The channel has about 15,000 subscribers and a median of roughly 2,500 views per video. The dataset shows no sponsored content to date.
For brands, a sponsored integration is typically priced at $20 to $35 per 1,000 median views, which works out to roughly $50 to $90 per video on this channel's current numbers, below the $150 floor in some cases. That is a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads, so the channel suits niche fragrance houses seeking detailed, credible reviews.
Written from Wafts from The Loft's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Wafts from The Loft can edit or remove this page at any time.
Questions about Wafts
How much does Wafts from The Loft charge for a sponsored video?
Based on the channel's median views, a sponsored integration is estimated at $150 to $250 per video, the minimum rate under Starbooked's pricing rule. That equals a CPM of $20 to $35 per 1,000 views, which is higher than typical paid ad CPMs of $10 to $30.
What does Wafts from The Loft post about on YouTube?
The channel reviews perfumes and niche fragrance houses, covers collections from independent perfumers, and discusses fragrances the hosts are wearing. It also features awards coverage and occasional finds such as vintage bottles from antiques shops.
How do I contact Wafts from The Loft for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile to see whether this channel is boosted before reaching out.
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