Wake Up and Read the Labels
Jen Smiley (@wakeupandreadthelabels), a US creator, makes food label reading and grocery swap videos for her channel Wake Up and Read the Labels. She has about 22,600 subscribers and around 528 median views per video, posting roughly once a week with mostly Shorts. Sponsored rates run about $150 to $250 per Shorts video.
Food-label reviewer with a U.S. grocery-shopping audience and strong viewer engagement
- Median of 528 views per video across 30 recent uploads on 22,600 subscribers
- Shorts-heavy channel with 86% Shorts share, so placements are cost-efficient
- Self-owned newsletter and app give brands a second placement channel
Brand fit report
Content
- Formats
- short vertical product reviews, grocery store label checks, long-form grocery haul videos
- Tone
- informative, direct
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- health apps, newsletters
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own Wake UP! app and Substack newsletter.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is about grocery labels and recipes with no flagged titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 29 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Have You Ever Seen a Sugarcone Cabbage? My Whole Foods Find · 19 views
▶The "Uncured" Bacon I Put Back After Reading the Label · 1.2k views
▶What Egg Carton Labels Really Mean (Free Range vs Pasture Ra · 870 viewsLast three uploads, latest today.
I'm Jen Smiley – a mom, not a doctor. I read food labels so you don't have to, and show you what I find on camera: which popular brands pass, which ones go back on the shelf, and the clean swaps that replace them. New long video every other Tuesday: Labels Exposed, grocery hauls (Costco, Trader Joe's, Walmart, Target), and clean recipes on any budget. 🌅 New here? Start with my free morning guide: https://freemorningguide.com/?utm_source=youtube&utm_medium=channel&utm_campaign=trailer 📬 The Wake Up Label Letter (Mon/Wed/Fri): https://jensmiley.substack.com/?utm_source=youtube&utm_medium=chann
Are you Wake Up and Read the Labels? Claim or remove this profile.
About Wake Up and Read the Labels
Wake Up and Read the Labels is a YouTube channel run by Jen Smiley, who describes herself as a mom and not a doctor. She reads grocery labels on camera and shows which popular products pass or fail, plus clean swaps and budget recipes. Most uploads are short vertical videos, with a few longer grocery hauls from Costco, Trader Joe's, Walmart and Target. The channel has about 22,600 subscribers and a median of 528 views per video.
Audience size and demographics are estimates based on the channel's content and US focus, not verified analytics. Viewers appear to be mostly American adults interested in clean eating and grocery shopping. Her website bio describes her as a mom and label reader, and the channel promotes her own app and newsletter.
Brands with clean-label or pantry products should consider booking her. Based on the rate rule, sponsored Shorts run about $150 to $250 per video. That works out to roughly $4 to $8 per 1,000 median views, compared with $10 to $30 CPM for typical paid ads.
Written from Wake Up and Read the Labels's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Wake Up and Read the Labels can edit or remove this page at any time.
Questions about Wake
How much does Jen Smiley charge for a sponsored video?
Based on the rate rule for a Shorts-heavy channel with about 528 median views, a sponsored video is estimated at $150 to $250. Rates are per video and are estimates, not a published price list.
What does Jen Smiley post about on YouTube?
She posts food label reviews, showing which grocery products to keep or put back after reading the ingredients. Most videos are short Shorts, with some longer grocery hauls from Costco, Trader Joe's, Walmart and Target.
How do I contact Jen Smiley for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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nutrifitnessweb@nutrifitnessweb-pr1mt · IT | nutrition factspersonal training | 2.5k | 497 | $150–250 | 29 |