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Wallonia Export & Investment Agency (AWEX)

@wallonia_export_awex · BE · FR

Wallonia Export & Investment Agency (AWEX, @wallonia_export_awex) is a public agency in Belgium's Wallonia region. Its YouTube channel of about 2,800 subscribers posts export and business content, with a median of 26 views per video and roughly 35 uploads a year. Integrations are estimated at $150 to $250 per video, given the low median views.

Why brands book Wallonia

Reach Belgian export-minded business owners through a public trade agency channel

  • Median of 26 views per video, so reach is small and niche.
  • Top upload reached 3,487 views with 83 likes, showing that long-form logistics content can find an engaged B2B audience.
  • Around 35 uploads in the last 365 days keeps the channel active.
Best forB2B logistics or freight servicestrade finance and export insuranceindustrial software
Watch forViews are very low on most uploads, and the channel is an institutional agency, not a creator.

Brand fit report

Content

Topics, IAB taxonomy
Business80%
Careers10%
Society10%
Formats
webinar recordings, short explainer clips, award event videos, panel discussions
Tone
informative, institutional
Language
French
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 20 minutes, with some webinars over 60 minutes

Audience

Commercial intent60/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 50 comments
Engagement0.9%
Likes and comments per view on recent videos
Audience asks abouthow to export to Germanyhow to handle export logistics and Incotermshow to get support from AWEX for foreign investment
Age
5%18-24
25%25-34
35%35-44
35%45+
Gender
40%women
60%men
Countries
🇧🇪 Belgium85%
🇫🇷 France10%
Other5%
LanguagesFrench 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Content is institutional business and export content with no sensitive material; the subject touches public trade policy and foreign investment.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.8k2621

Benchmark score: 23 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days21 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 3 days ago.

L'AWEX est un organisme public wallon pour la promotion des exportations et l'accueil des investisseurs étrangers en Wallonie. Mentions légales 1. Dénomination de l’éditeur : AWEX 2. Siège : Place Sainctelette, 2 - 1080 Bruxelles 3. Téléphone : 0032 2 421 82 11 4. Courriel : info@awex.be 5. Organe de contrôle de l’éditeur : Conseil supérieur de l'audiovisuel (CSA) Boulevard de l'Impératrice, 13 1000 Bruxelles T. +32 2 349 58 80 F. +32 2 349 58 97 info@csa.be www.csa.be http://www.csa.be/pluralisme/offre/service/847
Wallonia Export & Investment Agency (AWEX)'s own profile description on YouTube

Are you Wallonia Export & Investment Agency (AWEX)? Claim or remove this profile.

About Wallonia Export & Investment Agency (AWEX)

The Wallonia Export & Investment Agency (AWEX, @wallonia_export_awex) runs a YouTube channel for export promotion and foreign investment in Wallonia, Belgium. The channel posts webinar recordings, multi-part training series, award event videos and short explainers on topics such as export logistics, Incoterms, German market entry and AI adoption in companies. Most uploads are institutional and informational rather than personality-led.

The channel has about 2,800 subscribers and a median of 26 views per video, so the audience is small. Estimated viewers are Belgian business owners, export managers and trade professionals, mainly in French. Recent uploads have included award ceremonies for Walloon companies and a webinar on new EU obligations, with the most-watched video, on export logistics for small firms, reaching 3,487 views.

No sponsorships were found in the last 50 videos. Any integration would be a native mention in an existing explainer. Based on the rate rule, sponsored integrations would run roughly $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 median views. That is higher than the $10 to $30 typical of paid ads, so brands targeting Belgian exporters should compare results carefully. Brands serving Walloon SMEs in logistics, finance or software are the best fit.

Written from Wallonia Export & Investment Agency (AWEX)'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Wallonia Export & Investment Agency (AWEX) can edit or remove this page at any time.

Questions about Wallonia

How much does Wallonia Export & Investment Agency (AWEX) charge for a sponsored video?

Based on a median of 26 views per video, a sponsored integration would be estimated at $150 to $250 per video, which is a CPM of $20 to $35 per 1,000 views. This is an estimate from public channel data, not a published rate card.

What does Wallonia Export & Investment Agency (AWEX) post about on YouTube?

The channel posts export and foreign investment content for Walloon businesses, including webinar recordings, multi-part training series on export logistics, Incoterms and German market entry, award event videos and short explainers on AI in companies.

How do I contact Wallonia Export & Investment Agency (AWEX) for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel lists public contact addresses, but boosted creators can be booked through Starbooked. This profile is an institutional agency, so partnership terms may differ from those of a creator.

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