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War on the Rocks

Podcast · warontherocks.com · EN
Hosted by Ryan Evans

War on the Rocks is a podcast hosted by Ryan Evans, covering security, defense and foreign policy through discussions with insiders and experts. It has 343 episodes, released about every 12 days, with a median length of roughly 36 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated). Estimated rate is $360 to $2,000 per mid-roll read.

Why brands sponsor War on the Rocks

A serious defense and foreign policy audience of insiders, veterans and scholars

  • Episodes run about 35 minutes with an Apple Podcasts rating of 4.6 from 1,051 ratings.
  • The site describes a flagship audience of up to 100,000 listeners per episode and a dedicated advertising offer.
  • The show is produced to a high standard and the audience is reached through a defense and policy-literate listener base.
Best fordefense technology and aerospace brandspolicy and nonprofit campaignsexecutive thought leadership
Watch forPolitical and conflict topics make the audience narrow, and the show does not fit consumer products.

Brand fit report

Content

Topics, IAB taxonomy
Politics60%
News25%
Military15%
Formats
interview, co-hosted banter, expert discussion
Tone
analytical, serious
Language
English
Production
Studio production
Typical length
28 to 50 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts ratings_count of 1,051 maps to the 20,000 to 80,000 band, supported by a 13-year archive, a Podcast Index popularity of 9, a professional audience and a named advertising offer citing up to 100,000 listeners per episode.
Audience asks aboutHow does the war in Iran affect U.S. military readiness?What is the Marine Corps doing about ground combat and drones?How is the war in Ukraine changing Russian and Western strategy?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
25%women
75%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
Produced adpre-recorded ad inserted
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The website's advertising page offers a 30-second pre-roll and a roughly two-minute mid-roll mini episode, and the feed carries a membership call to action rather than a sponsor credit, though the feed shows no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Family friendly
Recent titles cover war, military readiness and drone warfare (for example 'A Body Blow? The War on Iran and U.S. Military Readiness'), which gives violence and political content a medium to high rating.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 32 days ago, a new one about every 12 days.

Discussions over drinks with security, defense, and foreign policy insiders and experts. The original War on the Rocks podcast series.
War on the Rocks's own show description from the podcast feed

Do you make War on the Rocks? Claim or remove this page.

About War on the Rocks

War on the Rocks is a podcast about security, defense and foreign policy, hosted by Ryan Evans according to the show feed. The show features discussions with insiders and experts and is published on Libsyn, with 343 episodes and a release cadence of roughly every 12 days. Typical episodes run from about 28 to 50 minutes.

The website describes a platform for analysis and debate built on contributor experience, including former diplomats, officers and scholars. The Apple Podcasts listing shows a 4.6 average rating from 1,051 ratings. Audience figures are estimates; the website cites up to 100,000 listeners per flagship episode.

The show offers a 30-second pre-roll and a roughly two-minute mid-roll mini episode. Estimated downloads of 20,000 to 80,000 per episode imply a rate of about $360 to $2,000 per mid-roll placement, suited to defense technology firms, policy organisations and executive thought leadership.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. War on the Rocks can edit or remove this page at any time.

Questions about War on the Rocks

How much does War on the Rocks charge for a podcast sponsorship?

Estimated rates run about $360 to $2,000 per mid-roll placement, based on estimated downloads of 20,000 to 80,000 per episode. The show's website also lists a 30-second pre-roll option.

What is War on the Rocks about?

War on the Rocks is a podcast on security, defense and foreign policy. Episodes feature discussions with insiders and experts on topics such as military readiness, the war in Ukraine and Iran, and drone warfare.

How do I contact War on the Rocks about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. The website also gives a partnerships address for advertising enquiries.

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