Starbooked

みうち先生 眠りの相談所

@watakyu616 · JP · JA

Miuchi Sensei (@watakyu616), a Japan-based sleep educator on the Watanabe-kyu bedding business channel, makes long-form videos on mattresses, pillows and futon choice. The channel has about 10,400 subscribers and a median of roughly 2,900 views per video, uploading around one video a week. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book みうち先生

Japanese sleep expert reaching 10,400 subscribers with bedding buyers

  • Median of about 2,900 views per video across 91 uploads
  • Top video drew 52,507 views on mattress budgeting
  • Long videos average about 16 minutes, suited to product explainers
Best forbedding and sleep product launchesJapan home goods campaigns
Watch forViews are modest and Japanese-only; the channel is owned by a retail business, so independence may be limited.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden70%
Health20%
Shopping10%
Formats
long-form product comparison, expert explainer, store room tour
Tone
informative, authoritative
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 20 minutes

Audience

Commercial intent55/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement0.5%
Likes and comments per view on recent videos
Audience asks aboutwhich mattress suits back painhow to choose a pillowwhether a down futon is worth the price
Age
5%18-24
20%25-34
30%35-44
45%45+
Gender
55%women
45%men
Countries
🇯🇵 Japan95%
Other5%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
bedding, mattresses, pillows
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel links to its own store and LINE consultation.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is sleep and bedding advice with no flagged titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube10k2.9k26
X–––
Instagram–––

Benchmark score: 63 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers35 / 50
Activity Uploads in the last 90 days26 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 1 days ago.

眠りが変われば、人生が変わる。 快眠や寝具選びなど、皆さんの睡眠がさらに良くなる情報を発信しています! ・創業170年以上の寝具専門店 ・業界歴25年以上の7代目社長 眠りに関するお問い合わせ・ご相談は 公式LINEからお待ちしております! 🏠眠りの専門店 綿久 〒959-0264 新潟県燕市3493-3 TEL:0256-92-5637 営業時間:10:00~18:30(水曜定休) 運営:㈱MUSUBIマーケティング HP:https://musubi-marketing.com/ Instagram:https://www.instagram.com/musubi.inc/
みうち先生 眠りの相談所's own profile description on YouTube

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About みうち先生 眠りの相談所

Miuchi Sensei is the Japanese sleep and bedding channel run under the Watanabe-kyu name, operated by MUSUBI Marketing, which is linked to a bedding store in Niigata, Japan. The channel posts long-form videos on mattress comparisons, pillow selection, futon buying and sleep habits, typically about one video a week with several recent uploads in the 15 to 20 minute range. Its website describes the host as the seventh-generation head of a bedding business with more than 25 years in the trade.

Viewers are likely adults in Japan, skewing toward buyers aged 35 and over who are shopping for mattresses, pillows or futons. These audience figures are estimates based on topic and language, not platform data. Median views are around 2,900 per video, with occasional spikes above 50,000.

Brands seeking Japanese home goods or sleep product exposure may find this channel useful. Based on median views, a sponsored integration is estimated at $150 to $250 per video, roughly $50 to $90 CPM equivalent at that view count, which is above the $10 to $30 CPM typical of paid ads.

Written from みうち先生 眠りの相談所's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. みうち先生 眠りの相談所 can edit or remove this page at any time.

Questions about みうち先生

How much does Miuchi Sensei charge for a sponsored video?

Based on a median of about 2,900 views per video and the long-form rate, an estimated sponsored integration costs $150 to $250 per video. The channel shows no sponsorship history, so this is a floor estimate rather than a published rate.

What does Miuchi Sensei post about on YouTube?

The channel posts Japanese-language videos on mattress and pillow comparisons, futon buying advice, sleep habits and bedding store tours. Most videos run 8 to 20 minutes and feature the host on camera explaining product choices.

How do I contact Miuchi Sensei for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel's own contact route is its official LINE account, and boosted creators can be booked through Starbooked.

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