Watsons Türkiye (@watsons), the Turkish arm of the health and beauty retailer AS Watsons Group, runs a YouTube channel in Turkish with about 68,700 subscribers and a median of roughly 232,000 views per video. It posts about once a week, mostly beauty and hair tutorial series. Brand-sponsored integrations would be priced at $4 to $8 per 1,000 median views, since Shorts make up 29% of uploads.
Turkish beauty tutorial channel with a 232,000 median view base
- Median of roughly 232,000 views per video across the last 30 uploads
- Series formats (Makeup, Hair, Skincare files) keep viewers returning episode after episode
- Sponsored integrations priced at $4 to $8 per 1,000 median views, about $930 to $1,860 per video
Brand fit report
Content
- Formats
- multi-part tutorial series, event recap videos, short vertical clips
- Tone
- friendly, instructional
- Language
- Turkish
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 2 minutes for Shorts, 4 to 9 minutes for series episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- cosmetics, skincare, haircare, retail store promotions
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own retail brand, including the 'Makyaj Dosyası' and 'Saç Dosyası' series.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover makeup, skincare and hair tutorials and retail events with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 71 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Makyaj Dosyası Bölüm 7: Kusursuz Dudak Makyajının Püf Noktal · 432 views
▶Watsons Gençlik Festivali 2026 🌟 · 1.1M views
▶Saç Dosyası - Bölüm 6: Yarım Toplu Yaz Saçı 🩷 Buse Albayrak · 200k viewsLast three uploads, latest 23 days ago.
Watsons Türkiye, 31 pazarda 12 perakende markası, 17,000’den fazla mağazası ve 130.000’i aşkın çalışanıyla dünyanın en büyük uluslararası sağlık ve güzellik perakendecisi olan AS Watsons Group’un bir parçasıdır. 2025 mali yılında AS Watson Group, 26 milyar doların üzerinde gelir kaydetmiştir.Şirketin teknoloji destekli O+O (Offline ve Online) platformları, fiziksel ve dijital perakende deneyimlerini sorunsuz bir şekilde entegre ederek yılda 6 Milyardan fazla müşteriye hizmet vermektedir. Watsons Türkiye Resmi Youtube Kanalı. Sosyal medya Hesaplarımız: https://www.instagram.com/watsonsturkiye
About Watsons Türkiye
Watsons Türkiye is the Turkish channel of Watsons, the health and beauty retailer operated by AS Watsons Group, which has more than 17,000 stores worldwide. The channel posts Turkish-language beauty content roughly once a week, mostly in multi-part series such as the Makeup File, Hair File and Skincare File, alongside Shorts and brand event recaps. Videos feature makeup artists and stylists demonstrating techniques with the retailer's product range.
The channel has about 68,700 subscribers and a median of roughly 232,000 views per video, with occasional spikes above 900,000 for hair and event content. Its audience is estimated to be mostly Turkish women aged 25 to 34, though this is an estimate, not platform data. Viewers tend to be practical shoppers looking for step-by-step routines and product recommendations.
The channel currently carries no third-party sponsorships, so its brand work is limited to the retailer's own campaigns. Brand deals would cost $4 to $8 per 1,000 median views, roughly $4 to $8 CPM against paid ads at $10 to $30 CPM. Cosmetics and haircare brands wanting Turkish tutorial exposure are the best fit.
Written from Watsons Türkiye's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Watsons Türkiye can edit or remove this page at any time.
Questions about Watsons
How much does Watsons Türkiye charge for a sponsored video?
Based on a median of about 232,000 views and the Shorts-heavy mix, a sponsored integration would be priced at roughly $930 to $1,860 per video. The channel has not published rates, and the figure is an estimate from Starbooked's rate rule.
What does Watsons Türkiye post about on YouTube?
The channel posts Turkish beauty content, including multi-part makeup, hair and skincare tutorial series, plus short clips and recaps of Watsons brand events. Most videos feature professional makeup artists or stylists.
How do I contact Watsons Türkiye for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile to see whether this channel is available.
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