Starbooked

WATT24 - Dein Lichtexperte

@watt24com · DE · DE

WATT24 - Dein Lichtexperte (@watt24com) is a German lighting business channel run by watt24 GmbH in Ense, Germany. It posts short tips and product explainers on LED retrofits, Casambi smart lighting and garden lighting. With about 7,200 subscribers and a median of roughly 385 views per video, it publishes around 7 videos a year. Suggested rate: $150 to $250 per video.

Why brands book WATT24

German lighting specialist with focused, product-driven tutorials for smart home buyers

  • Median of about 385 views per video across the last 30 uploads
  • Short Shorts-heavy format, with 46% of videos under the Shorts length
  • Tutorials on Casambi and Matter bridges reach a clearly technical buyer audience
Best forLED and smart lighting product launcheslighting tool or accessory promotion
Watch forViews are modest and uploads are infrequent, so reach per video is limited.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden45%
Technology & Computing35%
Business & Industrial20%
Formats
short product tutorial, explainer video, brand promo clip
Tone
informative, practical
Language
German
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent65/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement1.4%
Likes and comments per view on recent videos
Audience asks abouthow to set up Casambi lightingwhich LED retrofit to choosehow to plan garden lighting
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
35%women
65%men
Countries
🇩🇪 Germany90%
🇦🇹 Austria5%
🇨🇭 Switzerland5%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
lighting products, smart home devices
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own shop (watt24.com) and brands such as Casambi and Busch-Jaeger appear in video titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is product and how-to focused; the channel has no flagged titles in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube7.2k3854

Benchmark score: 12 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers7 / 50
Activity Uploads in the last 90 days4 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 5 days ago.

Die watt24 GmbH ist ein Anbieter für alle Themen "rund ums professionelle Licht". Egal ob Lampen, Leuchten, Beleuchtungselektronik, Sensorik. Lichtmanagement.... . Wir informieren über neue, innovative Ideen, Themen und Produkte. Genauso vermitteln wir auch Wissen rund ums Licht. Gerne kannst du uns auch kontaktieren: watt24 GmbH Zum Kleifeld 13 59469 Ense Deutschland Tel.: +49 (69) 667737395 E-Mail: info@watt24.com
WATT24 - Dein Lichtexperte's own profile description on YouTube

Are you WATT24 - Dein Lichtexperte? Claim or remove this profile.

About WATT24 - Dein Lichtexperte

WATT24 - Dein Lichtexperte is the YouTube channel of watt24 GmbH, a German supplier of professional lighting products based in Ense. The channel posts short product tutorials and explainers on LED retrofits, Casambi smart lighting, garden lighting and light control, mostly in German and mostly under a minute long. Its content is practical and product-led, and the company's own shop is the main call to action.

Viewers are likely homeowners, facility managers and tradespeople looking for lighting setup help. Audience figures here are estimates, not platform-reported data. The median video draws roughly 385 views from a small subscriber base of about 7,200.

A sponsored video typically runs $150 to $250, which is roughly $20 to $35 CPM on the median views. That compares with typical paid-ad CPMs of $10 to $30. Brands selling smart lighting accessories or German-market LED products that want a focused, technical audience should consider booking this channel.

Written from WATT24 - Dein Lichtexperte's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. WATT24 - Dein Lichtexperte can edit or remove this page at any time.

Questions about WATT24

How much does WATT24 - Dein Lichtexperte charge for a sponsored video?

Based on the channel's median of about 385 views and its short Shorts-heavy format, a sponsored video is estimated at $150 to $250 per video. This is a benchmark estimate, not a published rate card, and the channel's own pricing may differ.

What does WATT24 - Dein Lichtexperte post about on YouTube?

The channel posts German-language tutorials and product explainers on LED retrofits, Casambi smart lighting, garden lighting and light control systems. Most videos are short, under a minute, and are linked to products sold by its parent company watt24 GmbH.

How do I contact WATT24 - Dein Lichtexperte for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can send a brief and agree on terms in one place.

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