Starbooked

Way of Champions Podcast

Hosted by John O'Sullivan, Jerry Lynch

The Way of Champions Podcast, hosted by John O'Sullivan and Dr. Jerry Lynch, covers team culture, leadership and performance in sports with coaches, athletes and performance experts. It has 618 episodes released roughly weekly, typically 55 to 65 minutes long. Estimated downloads are 2,000 to 8,000 per episode, with a rate of about $40 to $200 per episode for a host-read mid-roll.

Why brands sponsor Way of Champions Podcast

Weekly coaching and leadership conversations with 600 plus episodes and a loyal sports audience

  • Over 600 episodes released roughly weekly since 2017 build a long archive.
  • Apple Podcasts rating of 4.8 from 276 ratings signals an engaged listener base.
  • Guests include well-known coaches and athletes such as Steve Kerr and Alex Smith.
Best forsports equipment and apparelcoaching and education toolsleadership and team performance products
Watch forDownload estimates are inferred from ratings, and no sponsor history is visible in the feed.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
Business and Careers20%
Health and Fitness10%
Formats
interview, solo monologue, co-hosted discussion
Tone
educational, inspirational
Language
English
Production
Clean, edited audio
Typical length
55 to 65 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: Apple Podcasts ratings_count of 276 maps to the 2,000 to 8,000 band, adjusted for a 618-episode weekly show with Podcast Index popularity 9 and Libsyn hosting.
Audience asks abouthow to build a winning team culturehow to develop athlete mental toughnesshow to lead as a coach or captain
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
35%women
65%men
Countries
🇺🇸 United States70%
🇨🇦 Canada10%
🇬🇧 United Kingdom10%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show promotes the publisher's own books and certification program.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Feed is not flagged explicit and recent episode titles cover coaching, leadership and athlete wellbeing.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 86 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

The Way of Champions Podcast is hosted by Dr. Jerry Lynch and John O'Sullivan, team culture and performance specialists. Each week we connect you with the top minds in sports, coaching, leadership, and building championship programs so you can take your athletes and teams to the next level.
Way of Champions Podcast's own show description from the podcast feed

Do you make Way of Champions Podcast? Claim or remove this page.

About Way of Champions Podcast

The Way of Champions Podcast is hosted by John O'Sullivan and Dr. Jerry Lynch, team culture and performance specialists, and is published through Libsyn. The show connects coaches, athletes and leaders with sports and performance experts on team culture, leadership and building championship programs, according to the feed and the show's website.

The show has 618 episodes, released roughly every week, with a typical episode running 55 to 65 minutes. Apple Podcasts lists 276 ratings with an average of 4.8. Listeners are estimated to be mostly coaches, athletes and sports leaders, mainly in the United States; these are estimates, not measured data.

No sponsors are visible in the feed. Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would be priced at roughly $40 to $200 per episode. The show suits sports equipment, coaching tools and leadership products.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Way of Champions Podcast can edit or remove this page at any time.

Questions about Way of Champions Podcast

How much does The Way of Champions Podcast charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is roughly $40 to $200 per episode. Final pricing depends on the show's current rate card and the placement requested.

What is The Way of Champions Podcast about?

The show covers team culture, leadership and performance in sports. Hosts John O'Sullivan and Dr. Jerry Lynch interview coaches, athletes and performance experts in weekly episodes.

How do I contact The Way of Champions Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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