Starbooked

余道 (@wayyudao8907), a Chinese-language channel from Hong Kong, publishes long-form commentary on current affairs, Chinese metaphysics and religion. It has about 5,840 subscribers and a median of 681 views per video, uploading roughly 50 videos a month. Sponsorship rates are estimated at $150 to $250 per video, and no brand deals were found.

Why brands book 余道

Engaged Chinese-language commentary audience in Hong Kong and diaspora

  • Median of 681 views per video across 50 uploads in the last year
  • Top 90th percentile reaches 1,054 views, showing a stable core audience
  • Likes on about 8% of views, a strong engagement signal for a niche channel
Best forHong Kong and Chinese-speaking audience reachNiche books, courses or spiritual and cultural products
Watch forPolitical content is high; screen carefully for brand safety fit.

Brand fit report

Content

Topics, IAB taxonomy
Politics45%
Religion & Spirituality35%
Society & Culture20%
Formats
long-form discussion show, live stream recording, lecture recording
Tone
analytical, serious
Language
Chinese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
60 to 150 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 50 comments
Engagement8.4%
Likes and comments per view on recent videos
Audience asks aboutwhat is the real story behind current eventswhat does the I Ching commentary mean for daily lifehow do the hosts interpret spiritual and religious topics
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
40%women
60%men
Countries
Hong Kong60%
Taiwan15%
🇺🇸 United States10%
Other15%
LanguagesChinese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Recurring current-affairs episodes on geopolitics and conspiracy-style 'hidden truth' framing, such as 'Ming Guang Shadow S05 E02: Old Accounts', carry political and sensitive content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.8k68150

Benchmark score: 46 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers15 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 1 days ago.

余道為大家分析資訊﹐找出事實的真相﹐大家合力重新打造理性香港。 我們一起看懂世界﹐看透人生。 如與余道聯絡﹐歡迎電郵至︰wayyudao@gmail.com
余道 Way Yu Dao's own profile description on YouTube

Are you 余道 Way Yu Dao? Claim or remove this profile.

About 余道 Way Yu Dao

余道 (@wayyudao8907) is a Chinese-language YouTube channel from Hong Kong that publishes long-form discussion and commentary. Recurring formats include current-affairs analysis, a Chinese metaphysics and I Ching series, religion and faith talks, and live-stream recordings. Content is delivered with little production, typically in long episodes of 60 to 150 minutes, and most uploads run without on-camera presenters.

The channel has about 5,840 subscribers and a median of 681 views per video, uploading roughly 50 videos over the past year. Its audience is estimated to be Chinese-speaking, concentrated in Hong Kong, with smaller shares in Taiwan and among overseas viewers. These figures are estimates based on channel data, not verified analytics.

No sponsored content was found in recent uploads. Based on the rate rule of $20 to $35 per 1,000 median views, a sponsored integration would be roughly $150 to $250 per video, which is a lower CPM than paid ads at $10 to $30. This channel suits brands seeking a niche, engaged Chinese-language audience with political and spiritual interests.

Written from 余道 Way Yu Dao's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 余道 Way Yu Dao can edit or remove this page at any time.

Questions about 余道

How much does 余道 charge for a sponsored video?

Based on a median of 681 views, the estimated rate is $150 to $250 per video under the Starbooked rate rule. This is an estimate, not a confirmed price. The channel has no sponsored videos on record.

What does 余道 post about on YouTube?

The channel posts long-form Chinese-language discussion on current affairs, Chinese metaphysics and the I Ching, religion and faith, and live-stream recordings. Episodes usually run 60 to 150 minutes.

How do I contact 余道 for a brand deal?

The channel lists an email address in its description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.