AKASHIK (@weareakashik), a Singapore-based independent music label behind Tamil and English hip hop artist Lady Kash, runs a YouTube channel with about 87,000 subscribers and roughly 4,800 median views per video. The channel posts music videos, lyric videos and live performance clips, with no uploads in the past year. Sponsored integrations are estimated at $150 to $250 per video.
Bilingual Tamil-English rap channel with a loyal, culturally engaged audience
- Median views of about 4,800 per video across 41 uploads, with a top video above 258,000 views
- Shorts make up about 15% of uploads, so most content is long-form music video
- Estimated integration of $150 to $250 per video, roughly $20 to $35 CPM on long-form views
Brand fit report
Content
- Formats
- music videos, lyric videos, live performance clips
- Tone
- energetic, culturally rooted
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 3 to 5 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Hip hop lyrics in the catalog, such as "Hennessy", reference drinking and romance, which may carry explicit language; no adult or violent content flagged in recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 87k | 4.8k | 0 |
Benchmark score: 24 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Music Video Out Now · 1.2k views
▶Lady Kash – Villupaattu (The Live Orchestral Version) – Offi · 16k views
▶Music Video Trailer · 213 viewsLast three uploads, latest 534 days ago.
100% Independent Bespoke Label
About AKASHIK
AKASHIK is an independent music label based in Singapore, and its YouTube channel showcases the work of Tamil and English hip hop artist Lady Kash. The channel publishes music videos, lyric videos, and live performance recordings, with a catalog of 41 videos built since 2013. Titles and descriptions point to a bilingual audience that follows Tamil rap and South Asian pop-influenced hip hop.
The channel has about 87,000 subscribers and a median of roughly 4,800 views per video, with its strongest uploads reaching six figures. Viewers are estimated to be concentrated in India, with meaningful audiences in the United States and Southeast Asia, and the mix leans toward young adults who stream music. Uploads have paused for over a year, so the channel works best for campaigns tied to music releases rather than steady weekly reach.
Brand work is not visible in the catalog, and the channel has no recorded sponsorships. Estimated integration rates are $150 to $250 per video, which works out to roughly $20 to $35 per 1,000 median views. Paid ads commonly run at $10 to $30 CPM, so this is a premium comparison. Audio, music tech and cultural brands targeting Tamil listeners are the best fit.
Written from AKASHIK's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. AKASHIK can edit or remove this page at any time.
Questions about AKASHIK
How much does AKASHIK charge for a sponsored video?
Estimated integration fees are $150 to $250 per video, based on a median of about 4,800 views per long-form upload. This is a calculated estimate from public channel data, not a published rate card, so confirm pricing directly with the label.
What does AKASHIK post about on YouTube?
The channel posts Tamil and English hip hop music videos, lyric videos, and live performance clips by the artist Lady Kash. Themes range from love songs and cultural pride to verses tied to South Indian music traditions.
How do I contact AKASHIK for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the channel's public description lists no email address.