Starbooked

Well Balanced Wallet

@wellbalancedwallet · US · EN

Well Balanced Wallet (@wellbalancedwallet), a US personal finance channel, makes monthly budget videos, debt snowball updates and practical money tips for millennials. It has about 1,400 subscribers, 87,000 total views and a median of roughly 270 views per video. Uploads have slowed sharply, with none in the last 90 days. Estimated sponsorship rate: $150 to $250 per video.

Why brands book Well

Budget-focused millennial audience with strong monthly budget video engagement

  • Monthly budget videos reach a median of about 270 views, with top uploads near 1,200 views.
  • Audience is concentrated in the US, with an estimated 80 percent aged 25 to 44.
  • Affiliate links already appear in descriptions, showing comfort with product recommendations.
Best forbudgeting appspersonal finance productssavings accounts
Watch forUpload pace has slowed, with no videos in the last 90 days, so confirm the channel is still active before booking.

Brand fit report

Content

Topics, IAB taxonomy
Personal Finance70%
Lifestyle20%
Books and Literature10%
Formats
monthly budget walkthroughs, debt snowball progress updates, vlogs and personal updates
Tone
practical, encouraging
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 12 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement9.3%
Likes and comments per view on recent videos
Audience asks abouthow to set up a zero-based budget in YNABhow to pay off debt faster with the snowball methodhow to save money on a millennial income
Age
15%18-24
55%25-34
22%35-44
8%45+
Gender
65%women
35%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
budgeting software, reading apps
Affiliate links
Yes

Monthly budget video descriptions link to a free YNAB trial and a 2024 reading challenge video links to a Kindle Unlimited trial, both likely affiliate links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in recent titles or descriptions; topics are budgeting, debt and family life.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.4k2740

Benchmark score: 24 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers24 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 541 days ago.

Well Balanced Wallet helps Millennials create healthy money habits and live their dream life on their current income. If you are a Millennial with student loan or credit card debt and you're just trying to live your life, make sure you subscribe to this channel! You can expect tips on making money, saving money, managing money, and practical living. New videos are posted weekly plus the occasional bonus video, so be sure to click the notification bell to be notified when a new video is published. If you have any questions or want to suggest video ideas, just leave a comment on any video or
Well Balanced Wallet's own profile description on YouTube

Are you Well Balanced Wallet? Claim or remove this profile.

About Well Balanced Wallet

Well Balanced Wallet is a US personal finance channel run by a creator who posts as @wellbalancedwallet. Based on the channel's public description, it targets millennials with student loan or credit card debt and covers budgeting, debt payoff, saving and practical living. The channel's main formats are monthly zero-based budget walkthroughs using YNAB, debt snowball progress updates and occasional personal vlogs. Upload frequency has fallen off, and the channel has no sponsorship disclosures in its recent videos.

The audience is small, with about 1,400 subscribers and a median of roughly 270 views per video. Viewers are likely to be US millennials who are already budgeting or paying off debt, though these demographic figures are estimates. Affiliate links to YNAB and Kindle Unlimited appear in descriptions. The channel has not published rate information, so the estimated sponsored integration rate is $150 to $250 per video. At a $20 to $35 CPM on those views, the cost is far above the $10 to $30 CPM typical for paid ads, so the value depends on targeting rather than reach.

Brands in budgeting software, savings products and personal finance tools that want a small, engaged niche audience could book this channel. Brands that need broad reach should look elsewhere.

Written from Well Balanced Wallet's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Well Balanced Wallet can edit or remove this page at any time.

Questions about Well

How much does Well Balanced Wallet charge for a sponsored video?

Based on the channel's median views, Well Balanced Wallet's estimated rate is $150 to $250 per sponsored video. This is an estimate from public view data, not a published rate card. Contact details unlock on Starbooked for $0.80.

What does Well Balanced Wallet post about on YouTube?

The channel posts about personal finance for millennials. Its main series are monthly zero-based budget videos using YNAB, debt snowball updates and tips on saving and managing money. It also posts occasional personal updates and reading challenge videos.

How do I contact Well Balanced Wallet for a brand deal?

Contact details for Well Balanced Wallet unlock on Starbooked for $0.80. The channel is not currently boosted, so it cannot be booked directly through Starbooked, but you can reach out using the unlocked contact details.

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