Starbooked

What Chaos!

Podcast · www.theringer.com · EN
Hosted by Pete Blackburn, DJ Bean

What Chaos! is a daily hockey podcast from The Ringer, hosted by Pete Blackburn and DJ Bean. It covers NHL news, player analysis and league storylines with interviews and humor. The show has 536 episodes, typical length about 1 hour 48 minutes, estimated 20,000 to 80,000 downloads per episode, with a rate of roughly $360 to $2,000 per host-read mid-roll.

Why brands sponsor What Chaos!

Daily NHL show from The Ringer with a highly rated, loyal hockey audience

  • Publishes a new episode nearly every day during the NHL season, with about 1 hour 48 minutes of content each time.
  • Holds a 4.7 average rating from 421 Apple Podcasts ratings, with 383 of them five-star.
  • Hosts Pete Blackburn and DJ Bean are hockey insiders who interview NHL reporters and current and former players.
Best forsports and hockey equipment brandssports apparel and fan merchandisestreaming and betting-adjacent sports products
Watch forAudience size is estimated, not published, and the show is best suited to hockey-season campaigns.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
Hockey85%
Humor20%
Formats
co-hosted banter, interview, news analysis
Tone
energetic, humorous
Language
English
Production
Studio production
Typical length
1 hour 40 minutes to 2 hours

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 421 Apple ratings, daily cadence, 536 episodes, high-production network show on Megaphone, with a 4.7 average rating.
Audience asks aboutWhich NHL players are trending this season?How will recent trades affect teams?What do insiders expect from upcoming games?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
20%women
80%men
Countries
🇺🇸 United States60%
🇨🇦 Canada30%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
The feed is not flagged explicit and episode titles cover hockey news with light humor.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 38 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 1 days.

A mix of hockey with a little bit of nonsense. What Chaos! is hosted by hockey insiders and longtime friends Pete Blackburn and DJ Bean. The podcast features interviews with NHL insiders, prominent reporters, and current and former players. The show delivers expert analysis, a good dose of humor, and entertaining conversations about the league’s biggest news, star players, and most intriguing…
What Chaos!'s own show description from the podcast feed

Do you make What Chaos!? Claim or remove this page.

About What Chaos!

What Chaos! is a daily hockey podcast from The Ringer, hosted by Pete Blackburn and DJ Bean, according to the feed and the Apple Podcasts listing. The show mixes NHL news, expert analysis, interviews with league insiders, reporters, and current and former players, and lighter humor about the league's biggest storylines. It has 536 episodes in the feed, with episodes released almost every day and a median length of about 1 hour 48 minutes.

Apple Podcasts lists 421 ratings with a 4.7 average, with 383 five-star ratings. Audience figures are not published by the show; Starbooked estimates 20,000 to 80,000 downloads per episode based on the rating count, cadence, and network hosting. Listeners are likely hockey fans, mostly in the United States and Canada, though this is an estimate.

No sponsors were seen in the feed. Based on the estimate, a host-read mid-roll would be roughly $360 to $2,000 per episode. The show suits sports equipment, apparel, and fan merchandise brands, and campaigns timed to the NHL season.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. What Chaos! can edit or remove this page at any time.

Questions about What Chaos!

How much does What Chaos! charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at roughly $360 to $2,000 per episode, based on estimated downloads of 20,000 to 80,000 per episode. Final pricing is set by the show and may differ.

What is What Chaos! about?

What Chaos! is a daily NHL hockey podcast from The Ringer, hosted by Pete Blackburn and DJ Bean. It covers league news, player analysis, and interviews with insiders, reporters, and players.

How do I contact What Chaos! about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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