Starbooked

What Fresh Hell: Parenting, Relationships, and Making Life Better, with Two Funny Moms

Hosted by Margaret Ables, Amy Wilson

What Fresh Hell is a parenting and comedy podcast hosted by Margaret Ables and Amy Wilson, two moms of three with different parenting styles. It covers toddler and teen behavior, stress, friendships and self-care, with a weekly cadence and typical episodes of 40 to 45 minutes. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per host-read mid-roll.

Why brands sponsor What Fresh Hell: Parenting, Relationships, and Making Life Better, with Two Funny Moms

Long-running parenting show with a loyal, mostly mothers audience and strong ratings

  • Over 1,000 episodes and a weekly cadence since 2020 signal a durable, well-established show.
  • Apple Podcasts shows 1,015 ratings with a 4.8 average, with 928 five-star reviews.
  • Hosts Margaret Ables and Amy Wilson deliver humor with practical parenting takeaways.
Best forfamily and household productsparenting education and wellnessbrand awareness among mothers
Watch forSponsorship history is not visible in the feed, so the sponsor fit needs checking with the show.

Brand fit report

Content

Topics, IAB taxonomy
Parenting70%
Family and Relationships15%
Health and Wellness10%
Comedy5%
Formats
co-hosted banter, interview, solo monologue
Tone
humorous, practical
Language
English
Production
Clean, edited audio
Typical length
40 to 45 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 70%: Apple ratings_count of 1,015 places the show in the 1,000 to 5,000 band, with 1,083 episodes, a show age of over five years, Podcast Index popularity 9, Megaphone hosting and the website's claim of 12 million downloads.
Audience asks aboutHow to handle toddler and teen behaviorHow to reduce stress and yellingHow to share the mental load at home
Age
10%18-24
35%25-34
40%35-44
15%45+
Gender
85%women
15%men
Countries
🇺🇸 United States80%
🇨🇦 Canada8%
🇬🇧 United Kingdom5%
🇦🇺 Australia7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

The website has a Sponsors page, but no sponsor names appear in the feed or the 20 recent episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover parenting topics such as the mental load, transitions and yelling, with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 75 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence25 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 2 days.

When you're a parent, every day brings a "fresh hell" to deal with. In other words, there's always something. Think of us as your funny mom friends who are here to remind you: you're not alone, and it won't always be this hard. We're Amy Wilson and Margaret Ables, both busy moms of three kids, but with completely different parenting styles. Margaret is a laid-back to the max; Amy never met a…
What Fresh Hell: Parenting, Relationships, and Making Life Better, with Two Funny Moms's own show description from the podcast feed

Do you make What Fresh Hell: Parenting, Relationships, and Making Life Better, with Two Funny Moms? Claim or remove this page.

About What Fresh Hell: Parenting, Relationships, and Making Life Better, with Two Funny Moms

What Fresh Hell is a parenting podcast hosted by Margaret Ables and Amy Wilson, two moms of three with different parenting styles. The show mixes comedy with practical advice on toddler and teen behavior, stress, friendships and self-care, drawing on research and personal stories. According to the website, the show has more than 12 million downloads and was Webby-honored. The hosts' bios and descriptions come from the website and the RSS feed.

The show publishes weekly, with about 1,000 episodes and typical episodes of 40 to 45 minutes. Apple Podcasts shows 1,015 ratings with a 4.8 average. The audience is estimated, not measured: mostly women aged 25 to 44, mainly in the United States. Estimated downloads are 20,000 to 80,000 per episode, based on the ratings band and show age.

The feed and recent titles show no named sponsors, though the website has a Sponsors page. At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $360 to $2,000 per episode. The show suits family, household and parenting brands seeking an engaged parent audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. What Fresh Hell: Parenting, Relationships, and Making Life Better, with Two Funny Moms can edit or remove this page at any time.

Questions about What Fresh Hell: Parenting, Relationships, and Making Life Better, with Two Funny Moms

How much does What Fresh Hell charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at $360 to $2,000 per episode. Final pricing should be confirmed directly with the show.

What is What Fresh Hell about?

What Fresh Hell is a parenting comedy podcast from Margaret Ables and Amy Wilson. Episodes cover toddler and teen behavior, stress, relationships and practical parenting strategies.

How do I contact What Fresh Hell about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

Podcast and other creators in parenting, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
religionchristian teens15k–$90–62075
parentingmotherhood50k–$360–200075
parentingmarriage and family5k–$40–20075
fatherhoodparenting50k–$360–200075
catholic faithparenting5k–$40–20074
comedyrelationships53k–$450–200074