What Happened When with Tony Schiavone, produced by Podcast Heat, revisits professional wrestling history from the Jim Crockett Promotions and WCW era with former announcer Tony Schiavone and co-host Conrad. The show has 507 episodes released weekly, typically 75 to 110 minutes long. Estimated downloads per episode are 20,000 to 80,000 (estimated), a rate of $360 to $2,000 per mid-roll read.
Engaged wrestling history audience with 3,700 Apple ratings averaging 4.7 stars
- Weekly episodes since 2017 with 507 releases give a long, stable run for a sponsor
- Apple Podcasts rating of 4.7 from 3,739 ratings signals an engaged listener base
- Episodes of 75 to 110 minutes allow a full host-read mid-roll and a pre-roll
Brand fit report
Content
- Formats
- co-hosted banter, interview, retrospective
- Tone
- nostalgic, conversational
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 70 to 110 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
The feed carries the explicit flag (explicit=1), and the episode titles reference combative wrestling storylines such as 'Be A Man, Jimmy Garvin!!' with no further content detail.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | sites.libsyn.com/572755 |
| Apple Podcasts | podcasts.apple.com/podcast/id1199902190 |
| RSS feed | feeds.libsyn.com/572755/rss |
Benchmark score: 100 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Episode 508: Jerry Lynn | 2026-10-14 | 1 h 21 min |
| Episode 507: Be A Man, Jimmy Garvin!! | 2026-10-07 | 1 h 45 min |
| Episode 506: Celebrating PAC | 2026-09-30 | 1 h 30 min |
| Episode 505: Juice Robinson | 2026-09-23 | 1 h 19 min |
| Episode 504: Jamie Dundee | 2026-09-16 | 1 h 15 min |
| Episode 503: Austin and Colten Gunn | 2026-09-09 | 1 h 25 min |
Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.
From Starrcade '83 to March 26, 2001, Tony Schiavone was the voice of professional wrestling below the Mason-Dixon Line. Though the Monday Night Wars may be over you can still relive the memories of Jim Crockett Promotions and World Championship Wrestling. Hear for yourself why What Happened When with Tony Schiavone is a hilarious trip down professional wrestling's memory lane. Join Tony and…
About What Happened When
What Happened When with Tony Schiavone is a professional wrestling history podcast hosted by longtime announcer Tony Schiavone and co-host Conrad, according to the show's website and feed. Each episode revisits events from Starrcade 1983 through the end of WCW in 2001, mixing nostalgic commentary with guest interviews from the wrestling industry. The show has released 507 episodes, usually every Wednesday, with typical runtimes between 70 and 110 minutes, per the RSS feed.
Tony Schiavone is described in the show's description as the voice of professional wrestling below the Mason-Dixon Line, and the feed credits Podcast Heat as publisher. On Apple Podcasts the show holds 3,739 ratings with an average of 4.7 stars, which places it among established sports history shows. Listener figures are estimates only: the audience is likely predominantly male and over 35, with an estimated 20,000 to 80,000 downloads per episode.
No sponsors appear in the feed or on the website, so the show is a clean canvas for a host-read sponsorship. Estimated rates run from $360 to $2,000 per episode for a mid-roll, a range suited to wrestling merchandise, collectibles and sports brands seeking a dedicated fan audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. What Happened When can edit or remove this page at any time.
Questions about What Happened When
How much does What Happened When charge for a podcast sponsorship?
Estimated rates run from $360 to $2,000 per mid-roll host-read ad, based on an estimated 20,000 to 80,000 downloads per episode. Exact pricing depends on the sponsorship terms and must be agreed directly with the show.
What is What Happened When about?
What Happened When with Tony Schiavone is a professional wrestling history podcast covering events from the Jim Crockett Promotions and WCW era. Hosts Tony Schiavone and Conrad discuss matches, backstage stories and interviews with wrestlers.
How do I contact What Happened When about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly, so you can reach the team without searching for contact details yourself.
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