What Magic is This? is a topic-based podcast by Douglas Batchelor covering magic, the occult, the esoteric, the paranormal and the weird. It has 167 episodes, a roughly monthly cadence and episodes of about 2.4 hours. Estimated downloads are 3,000 to 12,000 per episode, with a rate of $50 to $300 per episode.
Engaged occult listeners in long-form episodes, with a loyal Patreon community
- Monthly episodes run about 2.4 hours on magic, the occult and esoteric history.
- Apple Podcasts shows 321 ratings with an average of 4.7 out of 5.
- Episodes cover tarot, Jinn, runes and demonology, topics with dedicated enthusiasts.
Brand fit report
Content
- Formats
- solo monologue, interview, topic deep dive
- Tone
- curious, informative
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 2 to 2.5 hours
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
Website links to a Patreon page and a bookshop, and the feed carries no sponsor mentions or funding links.
Suitability GARM Brand Safety Floor + Suitability
The feed sets the explicit flag to 1, but recent titles cover demonology, angels, the occult and history without graphic content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | whatmagicisthis.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1466549386 |
| RSS feed | whatmagicisthis.libsyn.com/rss |
Benchmark score: 63 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Jinn & Magic with J. M. Hamade | 2026-09-25 | 2 h 43 min |
| The World of Jinn with J. M. Hamade | 2026-08-27 | 2 h 41 min |
| "Tell me about the time you visited the City of Jinn, Darragh..." | 2026-07-29 | 1 h 35 min |
| The History of Fairies feat. Francis Young | 2026-06-29 | 2 h 36 min |
| The Discoverie of Witchcraft | 2026-05-22 | 2 h 33 min |
| The History of Cartomancy | 2026-04-18 | 3 h 6 min |
Last six episodes from the show's feed, latest 24 days ago, a new one about every 32 days.
What Magic is This? is a topic based podcast about Magic, the Occult, the Esoteric, the Paranormal, the Supernatural and the Weird. Each episode revolves around one single topic in the hope that we can flesh out the important aspects one needs to know about it. From history to practices to important figures and more, What Magic is This? is for anyone curious about Magic and the strange world in…
About What Magic Is This?
What Magic is This? is a topic-based podcast hosted by Douglas Batchelor, who describes himself as having practised magic for 23 years. The show covers magic, the occult, the esoteric, the paranormal and the weird, with each episode built around a single subject such as tarot history, Jinn, angels or demonology. According to the show website, it aims for a new episode each month, and the feed lists 167 episodes with a median length of about 2.4 hours.
The Apple Podcasts listing shows 321 ratings with an average of 4.7 out of 5, and the show has been listed since June 2019. Listeners are estimated, not measured, at 3,000 to 12,000 per episode, based on the ratings count and the show's hosting and cadence. The feed and website show no sponsors, and the show's funding runs through its Patreon and bookshop links.
The show suits spiritual, tarot, book and niche lifestyle brands seeking a dedicated audience. Rates are estimated at $50 to $300 per episode, based on the estimated download range.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. What Magic Is This? can edit or remove this page at any time.
Questions about What Magic Is This?
How much does What Magic is This? charge for a podcast sponsorship?
Starbooked estimates $50 to $300 per host-read mid-roll, based on an estimated 3,000 to 12,000 downloads per episode at $18 to $25 per 1,000. Final pricing depends on the agreed placement and format.
What is What Magic is This? about?
The show covers magic, the occult, the esoteric, the paranormal and the weird. Each episode focuses on one topic, such as tarot history, Jinn or angels, and runs about 2.4 hours.
How do I contact What Magic is This? about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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