What's All This Then with Charlotte McDonnell and Libby Watson
What's All This Then, hosted by Charlotte McDonnell and Libby Watson, is a British comedy podcast about Britain, with each episode pairing a guest with a pop culture subject. It has 74 episodes released weekly, typically 95 to 107 minutes long. Estimated downloads are 8,000 to 25,000 per episode, with a rate of $150 to $620 per host-read mid-roll ad.
Long-running British comedy show with a loyal, highly rated listener base
- Weekly episodes of roughly 95 to 107 minutes give sponsors generous airtime per release.
- Apple Podcasts shows 334 ratings with a 4.9 average across the feed's history.
- Episodes pair a guest with a pop culture subject, giving a clear context for host-read messages.
Brand fit report
Content
- Formats
- co-hosted banter, guest interview
- Tone
- irreverent, conversational
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 95 to 107 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
Patreon funding link at patreon.com/whatsallthisthen in the feed; no sponsor mentions found in the feed.
Suitability GARM Brand Safety Floor + Suitability
The feed carries the explicit flag set to 1 (explicit), so the show is not family friendly.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | patreon.com/whatsallthisthen |
| Apple Podcasts | podcasts.apple.com/podcast/id1812045307 |
| RSS feed | feeds.acast.com/public/shows/68027587f4bf76eb41c… |
Benchmark score: 82 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Neopets with Alec Robbins | 2026-10-12 | 1 h 42 min |
| Boohbah with Jamie Loftus | 2026-10-05 | 1 h 38 min |
| Keeping Up Appearances with Demi Lardner | 2026-09-28 | 1 h 35 min |
| Geordie Shore with Will Weldon | 2026-09-21 | 1 h 35 min |
| Mumsnet with Mike Hale | 2026-09-14 | 1 h 32 min |
| Oasis with Patrick Willems | 2026-09-07 | 1 h 45 min |
Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.
A podcast about Britain, hosted by Charlotte McDonnell and Libby Watson. Hosted on Acast. See acast.com/privacy for more information.
About What's All This Then with Charlotte McDonnell and Libby Watson
What's All This Then with Charlotte McDonnell and Libby Watson is a British comedy podcast about Britain. Hosts Charlotte McDonnell and Libby Watson pair each episode with a guest and a pop culture subject, and the show's Patreon page is listed in the feed. The podcast has 74 episodes, released weekly, typically running 95 to 107 minutes.
The show is hosted on Acast and has 334 ratings on Apple Podcasts with a 4.9 average, according to Apple Podcasts. Listener figures are estimates, not published numbers: we estimate 8,000 to 25,000 downloads per episode, with a sample size of 334 ratings. The audience is likely UK-based, with a younger adult skew, though this is also an estimate.
No sponsors were seen in the feed. A host-read mid-roll is estimated at $150 to $620 per episode, based on the estimated download range. The show suits UK consumer brands and entertainment launches seeking a comedy audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. What's All This Then with Charlotte McDonnell and Libby Watson can edit or remove this page at any time.
Questions about What's All This Then with Charlotte McDonnell and Libby Watson
How much does What's All This Then charge for a podcast sponsorship?
Based on estimated downloads of 8,000 to 25,000 per episode, a host-read mid-roll is estimated at $150 to $620. Rates are estimates; contact the show for a quote.
What is What's All This Then about?
It is a British comedy podcast hosted by Charlotte McDonnell and Libby Watson. Each episode pairs a guest with a pop culture subject, released weekly with episodes of about 95 to 107 minutes.
How do I contact What's All This Then about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.
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