Starbooked

What's New Podcast, published by ALT 98.7 FM, is a comedy show covering pop culture, tech, travel, food and meeting listeners. It has 305 episodes on a weekly cadence, typically 40 to 45 minutes long. Estimated downloads per episode are 5,000 to 25,000, with a rate range of $90 to $600 per episode for a host-read mid-roll.

Why brands sponsor What's New Podcast

Weekly comedy show with a loyal, locally rooted listener community and steady cadence

  • 305 episodes with a weekly release schedule and consistent 40 to 45 minute episodes
  • Apple Podcasts rating of 4.5 from 331 ratings, with most reviews at five stars
  • Listener meet-ups and giveaways create direct, participatory touchpoints for brands
Best forFood and beverage brandsEntertainment and streaming promotionsRegional consumer launches
Watch forNo sponsors are visible in the feed, so the rate and audience estimates rest on ratings and cadence alone.

Brand fit report

Content

Topics, IAB taxonomy
Comedy45%
Pop Culture25%
Food & Drink15%
Travel10%
Technology & Computing5%
Formats
co-hosted banter, listener call-ins and meet-up updates, news roundup
Tone
playful, casual
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 331 Apple ratings (1,000 to 5,000 band, shifted for a show with 305 episodes and steady weekly cadence), tempered by a large radio-station owner and a broad Podcast Index popularity of 9.
Audience asks aboutWhere are the next listener meet-ups and eventsWhat movies and shows are worth streamingWhich new food spots and theme park news are coming up
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
45%women
55%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

10%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
ALT 98.7 FM
Categories promoted
radio station promotion, entertainment events
Affiliate links
No

Episode titles reference giveaways and a TCL TV giveaway (2026-10-09), and the owner is a radio station, but no sponsor is named in the feed description.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles cover movies, food, theme parks and meet-ups with no explicit flag, and the feed is marked explicit=0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 80 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks23 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

What's New Podcast With Menace! Covering pop culture, tech, travel, food and meeting cool people.
What's New Podcast's own show description from the podcast feed

Do you make What's New Podcast? Claim or remove this page.

About What's New Podcast

What's New Podcast is a comedy show published by ALT 98.7 FM that covers pop culture, technology, travel, food and meeting listeners. The feed lists 305 episodes released weekly since October 2018, with typical episodes running 35 to 50 minutes. Episode titles reference meet-ups, giveaways, theme park news and streaming recommendations. The show is hosted on Spreaker and distributed through Omny.

The Apple Podcasts listing shows 331 ratings with a 4.5 average, 275 of them five-star. Listeners are estimated to be mostly United States adults, but this is an estimate, not measured data. Downloads are estimated at 5,000 to 25,000 per episode, and host-read mid-roll slots are estimated to cost $90 to $600 per episode, based on that range. No sponsors are visible in the feed, so the show suits brands in food, entertainment and regional consumer categories that want a comedy-led, community-driven placement.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. What's New Podcast can edit or remove this page at any time.

Questions about What's New Podcast

How much does What's New Podcast charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at roughly $90 to $600 per episode. This is an estimate from public ratings and cadence, not a published rate card.

What is What's New Podcast about?

It is a weekly comedy show from ALT 98.7 FM covering pop culture, technology, travel, food and listener meet-ups, with episodes typically running 35 to 50 minutes.

How do I contact What's New Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked directly.

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