What's This Tao All About?
What's This Tao All About? is a lighthearted podcast on Taoist philosophy hosted by journalist Tod Perry and tai chi teacher George Thompson, with the late Dr. Carl Totton as an earlier co-host. The show has 115 episodes released roughly every three weeks, typically 35 to 50 minutes. Estimated downloads per episode are 5,000 to 25,000 (estimated), with a sponsorship rate of $90 to $625 per episode.
Calm, loyal Taoism listeners who rate the show 4.9 on Apple Podcasts
- Apple Podcasts shows 462 ratings with an average of 4.9, 431 of them five stars.
- Long-running show since 2015 with 115 episodes and a dedicated, faith-adjacent audience.
- Family-friendly, low-profanity content suits wellness, tea, journaling, and meditation products.
Brand fit report
Content
- Formats
- co-hosted discussion, listener mail segment, book review
- Tone
- lighthearted, reflective
- Language
- English
- Production
- Home recording
- Typical length
- 35 to 50 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
Donation and Patreon links appear on the website, with a PayPal donation option offering a bonus episode for $35 or more.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles such as 'Show 108 — The Breath and Time to Change' and the explicit flag of 0 show no concerns.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | whatsthistao.com |
| Apple Podcasts | podcasts.apple.com/podcast/id1035087290 |
| RSS feed | feeds.feedburner.com/WhatsThisTaoAllAbout |
Benchmark score: 66 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Show 109 — Natural Balance and the Tao of Dr. Totton | 2026-09-29 | – |
| Show 108 — The Breath and Time to Change | 2026-09-07 | – |
| Show 107 — Original Tao and Chuang Tzu on Winning | 2026-08-10 | – |
| Show 106 — Overcoming Contentiousness | 2026-03-16 | – |
| Show 105 — Li, Listener Mail, Hundun | 2026-02-16 | – |
| Show 104 — Wu-Chi and Chuang Tzu’s Metamorphosis | 2026-01-26 | – |
Last six episodes from the show's feed, latest 20 days ago, a new one about every 22 days.
A lighthearted Taoism podcast hosted by a journalist and Tao philosopher.
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About What's This Tao All About?
What's This Tao All About? is a lighthearted podcast on Taoist philosophy, hosted by journalist Tod Perry and tai chi teacher George Thompson, according to the show's website. The show began in 2015 as a dialogue with Dr. Carl Totton, who died in 2025. Episodes cover the Tao Te Ching, Chuang Tzu, meditation, and qi gong, and run roughly 35 to 50 minutes. The feed shows 115 episodes with a cadence of about every three weeks.
Apple Podcasts lists 462 ratings with an average of 4.9 stars, and the show carries a Religion & Spirituality category. The audience is estimated, not measured. Listeners are likely adults interested in philosophy and mindfulness, and the estimated reach is 5,000 to 25,000 downloads per episode. The show runs donation and Patreon links rather than sponsor reads, with no sponsors named in the dossier.
An estimated mid-roll host-read placement would range from $90 to $625 per episode, based on the estimated download range and the $18 to $25 CPM rule. Wellness, meditation, book, and tea brands are the most natural fit for this audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. What's This Tao All About? can edit or remove this page at any time.
Questions about What's This Tao All About?
How much does What's This Tao All About? charge for a podcast sponsorship?
Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would cost roughly $90 to $625 per episode at $18 to $25 per 1,000 downloads. Actual rates depend on the show's own terms.
What is What's This Tao All About? about?
It is a lighthearted podcast on Taoist philosophy, covering the Tao Te Ching, Chuang Tzu, meditation, and qi gong. Hosts Tod Perry and George Thompson discuss its ideas in accessible terms.
How do I contact What's This Tao All About? about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.