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What The Folklore?

Podcast · wtfolklorepodcast.com · EN

What The Folklore? is a comedy podcast from What the Folklore that reads folklore stories and deliberately fixes plotholes, invents new ones and connects unrelated tales. It has about 600 episodes, released weekly, with a median length near 67 minutes. Estimated downloads per episode are 5,000 to 25,000, with a rate of $90 to $625 per episode for a host-read mid-roll.

Why brands sponsor What The Folklore?

Weekly comedy retelling folklore, with a loyal 600-episode back catalog

  • Nine years of weekly episodes build a deep archive that keeps listeners returning.
  • Apple Podcasts shows 225 ratings averaging 4.8 out of 5, with 201 five-star reviews.
  • Running times near an hour give a host-read spot room to sit inside a long, attentive listen.
Best forbook and reading appsindependent publishersstreaming and audiobook campaigns
Watch forExplicit flag and comedic irreverence suit brands comfortable with adult humor.

Brand fit report

Content

Topics, IAB taxonomy
Humor60%
Books and Literature25%
Arts and Entertainment15%
Formats
narrative retelling, co-hosted banter, episodic serial
Tone
absurd, playful
Language
English
Production
Clean, edited audio
Typical length
55 to 75 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple ratings_count of 225 (band 200 to 1,000, 5,000 to 25,000), 600 episodes and 9 years of history, weekly cadence, Podcast Index popularity 9, and no named sponsors.
Audience asks aboutWhich folklore tale is being retold this weekWhat the sequel or serial arc is for multi-part storiesHow the show invents its unintended connections between tales
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
50%women
50%men
Countries
🇺🇸 United States55%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The feed carries an explicit flag and the episode titles are comedic and non-graphic, such as 'Episode 499: I AM THE HORSE'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 78 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks23 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

A comedy podcast that exposes the absurd side of folklore. Each week we read a story, fix plotholes and create new ones, and invent unintended connections between tales.
What The Folklore?'s own show description from the podcast feed

Do you make What The Folklore?? Claim or remove this page.

About What The Folklore?

What The Folklore? is a comedy podcast that retells folklore stories and takes apart their plotholes, then invents new ones and links unrelated tales together. The show has run for about nine years with roughly 600 episodes, released weekly, and typical episodes run close to an hour. The website and feed identify the show as a project of What the Folklore, and no individual host is named in the dossier.

Apple Podcasts lists 225 ratings with an average of 4.8 out of 5. Audience size is not published. Based on the rating count, cadence and history, listeners are estimated at 5,000 to 25,000 per episode, most likely adults in the United States and other English-speaking countries; this is an estimate, not reported data. No sponsors were seen in the feed.

A host-read mid-roll is estimated at $90 to $625 per episode, which suits independent publishers, reading apps and audiobook campaigns. Brands that are comfortable with explicit, absurdist humor are the best fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. What The Folklore? can edit or remove this page at any time.

Questions about What The Folklore?

How much does What The Folklore? charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $90 to $625 per episode. The exact price is set by the show and is not published in the feed.

What is What The Folklore? about?

It is a comedy podcast that retells folklore stories, fixes their plotholes, creates new ones and invents unexpected connections between different tales, released weekly.

How do I contact What The Folklore? about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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