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What the Hell Is Going On

Hosted by Danielle Pletka, Marc Thiessen

What the Hell Is Going On, hosted by Danielle Pletka and Marc Thiessen of the American Enterprise Institute, interviews policymakers and experts on foreign policy and security. The show has 200 episodes released roughly every seven days, typically 55 to 60 minutes long. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.

Why brands sponsor What the Hell Is Going On

A 200-episode policy show reaching an engaged, older national security audience

  • Weekly episodes of roughly an hour with recurring interviews of policymakers and experts
  • Apple Podcasts rating of 4.4 from 629 ratings, with 493 five-star reviews
  • Publisher is the American Enterprise Institute, a established research organization
Best forthink tanks and policy organizationsdefense and security technologybooks and education
Watch forAudience skews older and political; suits brands comfortable with foreign policy content.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics70%
Government and Public Services20%
Books and Literature10%
Formats
interview, co-hosted banter, book discussion
Tone
informative, irreverent
Language
English
Production
Clean, edited audio
Typical length
50 to 60 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 629 Apple ratings (band of 200 to 1,000 ratings, 5,000 to 25,000 downloads), adjusted for a 200-episode weekly show with a think tank publisher and a Captivate host.
Audience asks aboutWhat is happening with US foreign policy?How do China and Iran threats affect American security?What should I read about Israel, the Middle East and national security?
Age
8%18-24
20%25-34
24%35-44
48%45+
Gender
35%women
65%men
Countries
🇺🇸 United States85%
🇨🇦 Canada4%
🇬🇧 United Kingdom4%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
American Enterprise Institute
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the American Enterprise Institute is the publisher and owner of the show.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Family friendly
Episodes cover war, Iran, Ukraine and nuclear programs, such as 'WTH Is Going On with Iran? General Jack Keane Explains.', and are openly political in subject, though not explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 93 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

The American Enterprise Institute’s Danielle Pletka and Marc Thiessen address the questions we’re all asking in their podcast, “What the Hell Is Going On?” In conversational, informative and irreverent episodes, Pletka and Thiessen interview policymakers and experts, asking tough, probing questions about the most important foreign policy and security challenges facing the world today.
What the Hell Is Going On's own show description from the podcast feed

Do you make What the Hell Is Going On? Claim or remove this page.

About What the Hell Is Going On

What the Hell Is Going On is a weekly podcast from the American Enterprise Institute, hosted by Danielle Pletka and Marc Thiessen. Each episode of roughly 55 to 60 minutes features interviews with policymakers and experts on foreign policy and security, according to the show's RSS feed and website. The feed lists 200 episodes released about every seven days, with a recent run of summer book recommendation episodes.

The show has an Apple Podcasts rating of 4.4 from 629 ratings, as listed on Apple Podcasts. Its audience is estimated, not published, at 5,000 to 25,000 downloads per episode, skewing toward older listeners in the United States. No sponsors were found in the feed; the publisher is the American Enterprise Institute.

A host-read mid-roll would be priced at an estimated $90 to $625 per episode. The show suits defense technology, policy organizations and book publishers looking to reach an informed policy audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. What the Hell Is Going On can edit or remove this page at any time.

Questions about What the Hell Is Going On

How much does What the Hell Is Going On charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Rates are estimates derived from listener signals, not published prices.

What is What the Hell Is Going On about?

The show, from the American Enterprise Institute, features Danielle Pletka and Marc Thiessen interviewing policymakers and experts on foreign policy and security challenges.

How do I contact What the Hell Is Going On about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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