Starbooked

What We Wore

Podcast · shop-capitol.com · US · EN
Hosted by Laura Vinroot Poole

What We Wore is hosted by Laura Vinroot Poole, owner of Capitol, a luxury boutique in Charlotte and Los Angeles. The show runs interviews with designers, editors and industry figures, with 181 episodes since 2019, roughly one every three weeks, and episodes near 50 minutes. Estimated downloads are 500 to 1,500 per episode (estimated), a rate of $40 to $90 per episode, and one distinctive detail: many episodes are recorded live in-store.

Why brands sponsor What We Wore

Luxury fashion interviews with designers and editors, recorded in a respected Charlotte boutique

  • Long-running show with 181 episodes since 2019 and a 4.8 average Apple rating from 177 ratings.
  • Guests are designers, editors and industry founders, reaching a fashion-literate listener base.
  • Episodes run about 50 minutes, enough for a full host-read mid-roll with context.
Best forluxury apparel and accessoriesbeauty and fragrance brands seeking editorial credibility
Watch forAudience size is modest and estimated; ask for the show's own download data before committing.

Brand fit report

Content

Topics, IAB taxonomy
Fashion70%
Business20%
Arts & Entertainment10%
Formats
interview, live in-store recording, archive rebroadcast
Tone
conversational, warm
Language
English
Production
Clean, edited audio
Typical length
35 to 55 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode500–1.5k
Estimated, confidence 40%: 177 Apple ratings (band of 50 to 200 ratings, about 2,000 to 8,000 downloads), adjusted down for a niche fashion audience, a roughly three-week cadence and no sponsors, to a conservative 500 to 1,500 range.
Audience asks abouthow designers build their brandsbehind-the-scenes of luxury fashion careerswhich pieces and trends to buy
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
75%women
25%men
Countries
🇺🇸 United States80%
🇬🇧 United Kingdom5%
🇨🇦 Canada3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description promotes the host's own store Capitol and its Instagram accounts.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Feed is not flagged explicit and recent titles cover fashion, business and design interviews.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 63 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks9 / 30
Reach Estimated downloads per episode, 20k is full marks1 / 20

Recent episodes

Last six episodes from the show's feed, latest 11 days ago, a new one about every 21 days.

Laura Vinroot Poole owns Capitol, an internationally-recognized specialty store with locations in Charlotte, North Carolina and Los Angeles, California. For Laura Vinroot Poole, Capitol has never really been about fashion...it has always always been about the people. From the designers she meets on the road to the editors and friends she hosts in-store, Laura gets to know our guests on a deeper,…
What We Wore's own show description from the podcast feed

Do you make What We Wore? Claim or remove this page.

About What We Wore

What We Wore is a podcast hosted by Laura Vinroot Poole, who owns Capitol, a luxury clothing boutique founded in 1998 with stores in Charlotte, North Carolina and Los Angeles, according to the Capitol website. The show features interviews with designers, editors and fashion industry figures, often recorded live in the store, and has released 181 episodes since February 2019 at a cadence of roughly one every three weeks.

Episodes typically run about 50 minutes. The show has 177 ratings on Apple Podcasts with an average of 4.8 stars. Its audience is estimated, not published: likely 500 to 1,500 downloads per episode, mostly adult women in the United States, based on the Apple ratings count and the niche subject, according to Starbooked estimates.

The feed and Apple listing show no sponsors, and the show promotes its own boutique. A host-read mid-roll is estimated at $40 to $90 per episode. Luxury fashion, beauty and jewelry brands seeking editorial credibility are the best fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. What We Wore can edit or remove this page at any time.

Questions about What We Wore

How much does What We Wore charge for a podcast sponsorship?

Based on an estimated 500 to 1,500 downloads per episode, a host-read mid-roll is estimated at $40 to $90 per episode. Exact pricing is set by the show and should be confirmed directly.

What is What We Wore about?

What We Wore is a fashion podcast hosted by Laura Vinroot Poole, owner of the Charlotte boutique Capitol. Episodes feature interviews with designers, editors and industry figures.

How do I contact What We Wore about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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