WhatsThatSong
WhatsThatSong (@whatsthatsong_show), a Nigerian Afrobeats commentary channel, makes opinion-led reactions, album breakdowns and debates. It has about 1.9 thousand subscribers, roughly 290 median views per video and uploads about 50 videos a year. Sponsored integrations are quoted at $150 to $250 per video.
Opinion-led Afrobeats audience across Nigeria and the diaspora, booked for music brands
- Median of about 294 views per video across the last 30 uploads
- Shorts make up 74 percent of uploads, averaging 36 seconds
- Quoted rate of $150 to $250 per video, about $20 to $35 CPM
Brand fit report
Content
- Formats
- short-form music reactions, long-form podcast-style breakdowns, album reviews
- Tone
- opinionated, conversational
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 8 to 12 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover album reviews and artist debates with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.9k | 294 | 26 |
Benchmark score: 45 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Fola dropped a new album but no one is talking about it! #mu · 104 views
▶Did Fola Actually Drop an Album? · 37 views
▶Seyi Vibez for the Grammys!#musicanalysis #afrobeats #seyivi · 301 viewsLast three uploads, latest today.
Welcome to WhatsThatSong, the home of Afrobeats commentary, debates and reactions. We breakdown and create opinion-led content around Nigerian music, culture and African sound as a global phenomenon. We analyze and break down: • Afrobeats songs, albums & collaborations • Nigerian Artist moves, industry trends & cultural impact • Honest opinions, debates & conversations around Nigerian music • Why certain songs hit, why others miss, and what it all means • Real opinions on the culture — no industry sugarcoating From your favorite Afrobeat stars to emerging Nigerian artists, we analyze Af
About WhatsThatSong
WhatsThatSong (@whatsthatsong_show) is a Nigerian YouTube channel that publishes Afrobeats commentary, music reactions, album reviews and debates. Its channel description states it covers Nigerian artists, industry trends and the cultural impact of the genre, with an audience across Nigeria and the diaspora.
The channel posts about 50 videos a year, with most uploads being short-form Shorts under a minute and a smaller set of long-form breakdowns around 8 to 12 minutes. Recent topics include Ayra Starr's Starr Girl, Davido's Oriade, Blaqbonez and Burna Boy. Estimated viewers are mostly young adults in Nigeria, with smaller shares in the United States and United Kingdom; these are estimates, not platform data.
The channel has no sponsorship disclosures in its recent uploads and lists a partnerships email for brand work in music, audio and youth lifestyle. A sponsored integration is quoted at $150 to $250 per video, roughly $20 to $35 per 1,000 median views, compared with the $10 to $30 CPM typical of paid ads. Music and audio brands seeking an engaged African music audience should book this channel.
Written from WhatsThatSong's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. WhatsThatSong can edit or remove this page at any time.
Questions about WhatsThatSong
How much does WhatsThatSong charge for a sponsored video?
WhatsThatSong is quoted at $150 to $250 per sponsored video based on its median of about 294 views for Shorts-heavy uploads. That works out to roughly $20 to $35 per 1,000 views. Rates are estimates and should be confirmed directly with the creator.
What does WhatsThatSong post about on YouTube?
WhatsThatSong posts Afrobeats commentary, music reactions, album reviews and debates about Nigerian artists and the wider genre. Most videos are short-form Shorts, with some long-form podcast-style breakdowns running around 8 to 12 minutes.
How do I contact WhatsThatSong for a brand deal?
The channel lists a business and partnerships email on its page. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.