Что делать? (@whatto), a Russian-language channel based in Russia, makes street-interview and panel-style videos on politics and society in Moscow. It has about 89,100 subscribers and a median of roughly 29,000 views per video. Uploads have stopped, with none in the last year, and the rate range is $20 to $35 per 1,000 median views, or about $580 to $1,010 per video.
Dense Russian-language political audience, but no uploads in over a year
- Median of about 28,900 views per video across the recent sample
- Top street interview reached about 545,000 views, showing reach on single videos
- Engagement rate of 3.2 percent, with comments at 1.2 percent of views
Brand fit report
Content
- Formats
- street interview, panel discussion, international news digest
- Tone
- analytical, serious
- Language
- Russian
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 12 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Recent titles such as "Рубль падает | Рынок нефти..." and "Вред россиянам от Америки и Запада" are explicitly political and cover contested state matters.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 89k | 29k | 0 |
Benchmark score: 58 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Безопасность и стабильность - или свобода, права и возможнос · 38k views
▶Пенсия в России сегодня | Будущая пенсия? Какую пенсию получ · 256k views
▶Что пошло не так 20 лет назад в России? | Что бы вы поменяли · 31k viewsLast three uploads, latest 1247 days ago.
Ищем ответ на вопрос «Что делать?» среди политиков и обычных граждан. По всем вопросам пишите в Телеграм: @ChtoDelat_contact E-mail: chtodelatchannel@pm.me
About Что делать?
Что делать? (@whatto) is a Russian-language YouTube channel that posts street interviews and panel-style news digests on politics and society, mostly filmed in Moscow. The channel has about 89,000 subscribers and a median video length of roughly 11 minutes.
The audience is likely Russian-speaking adults interested in domestic and international politics. These figures are estimates from the channel's public data, not measured demographics. Its recent sample has a median of about 28,900 views per video.
Brands considering this channel should weigh the political focus and the lack of recent uploads. No sponsorships were found. At an estimated $20 to $35 per 1,000 views, a placement would cost roughly $580 to $1,010, against typical paid-ad CPMs of $10 to $30. Political content is a poor fit for most brand-safety requirements.
Written from Что делать?'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Что делать? can edit or remove this page at any time.
Questions about Что
How much does Что делать? charge for a sponsored video?
Based on a median of about 28,900 views and a long-form rate of $20 to $35 per 1,000 views, a sponsored video would be roughly $580 to $1,010. The channel has no recorded sponsorships, so this is a computed estimate.
What does Что делать? post about on YouTube?
The channel posts street interviews in Moscow on political and social questions, plus longer panel-style international news digests. Recent titles cover pensions, foreign policy, and public opinion on the state of the country.
How do I contact Что делать? for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel's public description lists a Telegram contact and an email address. Boosted creators can be booked through Starbooked.
Similar creators
YouTube and other creators in russian politics, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Вместе с Жуковой@zhukova_ps · NL | russian news satirepolitics commentary | 89k | 86k | $1720–3000 | 98 |
Artur Kalbarczyk@arturkalbarczyk219 · CA | polish politicsgeopolitics commentary | 64k | 30k | $600–1040 | 93 |
JurnalOneTv@jurnalonetv7167 · ID | indonesian newsregional news | 2.5k | 1.1k | $150–250 | 81 |
Persist Media NYC@persistmedianyc · US | nyc culturelocal documentaries | 1.5k | 960 | $150–250 | 80 |
РАДИО ЛИДЕР@liderpodcasts · MK | macedonian politicscurrent affairs | 12k | 6.5k | $150–250 | 78 |
Nick Dixon@nick_dixon · GB | uk politicscurrent affairs | 34k | 13k | $270–470 | 78 |