What To Do
What To Do (@whattodo_love), a United States house and electronic music label run by Justin Martin, posts music releases, live party clips and tour promos on YouTube. The channel has about 2,850 subscribers and a median of 228 views per video, with no uploads in the last 90 days. Sponsored integrations are estimated at $150 to $250 per video.
Bay Area house label with a music-focused, nightlife-driven audience
- Median of 228 views per video across 114 uploads, so reach is small but concentrated
- Recent Shorts reached 1,455 and 1,239 views, the strongest performers in the last 30 videos
- Subscriber base of about 2,850 suits niche music or event promotion
Brand fit report
Content
- Formats
- music release audio posts, short-form clips, event promo videos
- Tone
- energetic, promotional
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- music releases, event tickets
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles and descriptions are music release and club event promos with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 11 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Our final party at The Foundry 🥺 Come dance with the WTD fa · 351 views
▶Justin Martin is BACK in SF @ The Foundry (this saturday) · 2.4k views
▶💗home💗 · 236 viewsLast three uploads, latest 386 days ago.
Tickets for WTD in SF (Sep 27, 2025): https://link.dice.fm/X4b0a33fae0c?dice_id=X4b0a33fae0c What To Do… A question, an answer, and a label by Justin Martin - whose main mission is to blur the line between genres while making you FEEL on the dancefloor. follow what to do... https://www.instagram.com/whattodo.love/ https://twitter.com/whattodo_love follow Justin Martin... https://www.instagram.com/justinmartin https://twitter.com/justinmartin More info: https://linktr.ee/whattodo.love
About What To Do
What To Do is a United States house and electronic music channel run by Justin Martin, as shown on the creator's website. The channel posts short audio releases, Shorts clips and event promos, mostly as low-production, under-60-second videos. It has about 2,850 subscribers and a median of 228 views per video, with the audience likely skewing toward music fans in the United States.
Uploads have slowed sharply, with none in the last 90 days, and the most recent activity centers on Bay Area club nights and label releases. Commercial activity is limited to the label's own promotion, with no sponsorship disclosures found in the last 50 videos.
Sponsored integrations are estimated at $150 to $250 per video. At $20 to $35 per 1,000 median views, that is a CPM well above the $10 typical for paid ads, so this channel is better suited to niche music or nightlife brands than broad reach campaigns.
Written from What To Do's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. What To Do can edit or remove this page at any time.
Questions about What
How much does What To Do charge for a sponsored video?
Based on a median of 228 views, sponsored integrations are estimated at $150 to $250 per video. Rates are estimates derived from view counts and may be negotiated directly with the creator.
What does What To Do post about on YouTube?
What To Do posts short electronic music releases, remixes, Shorts clips and promos for Bay Area club nights run by house label owner Justin Martin. Most videos are under a minute.
How do I contact What To Do for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.