Starbooked

Wheels Australia

@wheelsaustralia · AU · EN

Wheels Australia (@wheelsaustralia) is a car review channel from Australia that publishes new car reviews, car news, car advice and short feature films. The channel has about 47,600 subscribers and a median of roughly 1,300 views per video, posting about 16 videos a year. Brand deals are priced at $150 to $250 per video, and sponsorships on the channel are rare.

Why brands book Wheels

Australia's established car review channel, reaching motoring enthusiasts

  • Channel has about 47,600 subscribers and 15 million total views
  • Median of about 1,275 views per video, with the top recent upload near 4,700
  • Roughly 16 uploads in the past year, plus 11 in the last 90 days
Best forautomotive accessoriescar care productsvehicle brand awareness
Watch forMedian views are modest and the channel rarely runs sponsored content, so it suits brand awareness more than conversions.

Brand fit report

Content

Topics, IAB taxonomy
Automotive90%
Lifestyle10%
Formats
short car review videos, award and comparison features, Shorts clips
Tone
informative, enthusiastic
Language
English
On camera
No, voiceover and b-roll
Production
Studio quality
Typical length
about 1 to 3 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement1.7%
Likes and comments per view on recent videos
Audience asks aboutwhich new car to buy in Australiahow a car compares to rivals on price and featureswhich car won the award and why
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
30%women
70%men
Countries
🇦🇺 Australia85%
New Zealand5%
LanguagesEnglish 100%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover new car reviews, award announcements and supercar films with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube48k1.3k11
X–––
Instagram–––

Benchmark score: 24 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days11 / 30
Reach Followers on the main platform10 / 20

Recent videos

Last three uploads, latest 1 days ago.

If you love cars, then you’re in the right place. Wheels is Australia’s best known source for new car reviews and car advice. So whether it’s sports cars or SUVS, superminis or supercars, this YouTube channel will help fuel your passion. Every week we’ll present new car reviews and enthralling feature films designed to entertain and to help make buying your next car easier than ever. Sound like what you’re after? Hit SUBSCRIBE and we’ll see you in the comments to talk all things cars. And make sure you check back for the latest new car reviews, car news, top car tips and epic supercar film
Wheels Australia's own profile description on YouTube

Are you Wheels Australia? Claim or remove this profile.

About Wheels Australia

Wheels Australia is the YouTube channel of Wheels, an Australian motoring brand within the WhichCar Network. The channel publishes new car reviews, car advice, award coverage and short supercar films, with most videos running about one to three minutes. Its viewers are mostly Australian and skew toward adults who research new car purchases, with the age and gender split being estimates.

The channel has about 47,600 subscribers and 15 million lifetime views. Its median video draws about 1,275 views, and it averages roughly 16 uploads a year. Sponsorships are rare, and the channel mainly reaches people who are already interested in cars.

A sponsored integration is estimated at $150 to $250 per video, which works out to about $20 to $35 CPM on median views; paid social ads typically run $10 CPM. Brands in automotive accessories, car care or vehicle-related services that want Australian motoring credibility should consider booking this channel.

Written from Wheels Australia's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Wheels Australia can edit or remove this page at any time.

Questions about Wheels

How much does Wheels Australia charge for a sponsored video?

Wheels Australia's estimated rate is $150 to $250 per sponsored video, based on a median of about 1,275 views. This is roughly $20 to $35 per 1,000 views, compared with a typical paid ad CPM of $10 to $30. Exact pricing depends on the integration and should be confirmed with the channel.

What does Wheels Australia post about on YouTube?

The channel posts new car reviews, car advice, award coverage such as Wheels Car of the Year, and short supercar films. Most videos run about one to three minutes and focus on Australian-market vehicles, including SUVs, utes, EVs and performance cars.

How do I contact Wheels Australia for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can send a brief and agree on terms through the platform.

Similar creators

YouTube and other creators in new car reviews, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
Dinnebier TV@dinnebiertv · DE
car dealershipnew car reviews2.7k2.3k$150–25052
Autohaus Thiede@autohausthiede · DE
car dealershipnew car reviews1.3k2.9k$150–25050