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Wheels Guru (@wheelsguru), a Canada-based channel run by Shahnawaz Karim, posts mostly vertical motorcycle clips and short training tips. It has about 1,400 subscribers and a median of roughly 1,200 views per video, with about nine uploads a year. Sponsored integrations are estimated at $150 to $250 per video. Per the creator's website, Karim is a BMW Motorrad-certified enduro riding trainer based in Vancouver.

Why brands book Wheels

Certified BMW adventure riding trainer with a loyal motorcycle audience in Canada

  • Median of about 1,200 views per video across the last 30 uploads
  • Roughly 1,400 subscribers, with an estimated 85% men in the audience
  • Nine uploads in the past 365 days, with the most recent upload 84 days ago
Best foradventure motorcycle accessoriesriding gear and protective apparelaction camera demos
Watch forUpload pace has slowed, with only one video in the last 90 days, so delivery timing needs confirming.

Brand fit report

Content

Topics, IAB taxonomy
Automotive80%
Travel12%
Motorsports8%
Formats
short vertical training clips, short ride clips with product mentions, scenic ride vlogs
Tone
practical, enthusiastic
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement0.7%
Likes and comments per view on recent videos
Audience asks abouthow to master low-speed motorcycle controlwhich adventure bike suits a riderhow to set up luggage and accessories on a big adventure bike
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
15%women
85%men
Countries
🇨🇦 Canada45%
🇺🇸 United States25%
🇮🇳 India15%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
BMW MotorradInsta360LONERIDER
Categories promoted
adventure motorcycles, motorcycle gear, action cameras, motorcycle luggage
Affiliate links
Yes

Video 'Setting up your motorcycle for different types of riding @ShahnawazKarim' names LONERIDER adventure soft luggage in its description, and the dossier flags affiliate links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in the recent titles or descriptions; the riding clips involve off-road motorcycle maneuvers, which is normal for the category.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.4k1.2k1
X–––
Instagram–––

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 84 days ago.

Wheels Guru is the most comprehensive automotive website providing all the relevant information required such as two/four wheeler launches, important aspects of a vehicle, vehicle comparison and many more. Content: https://www.wheelsguru.com Training: https://www.wheelsguru.ca Follow us on: Facebook: https://facebook.com/wheelsguru Twitter: https://twitter.com/wheelsguru Instagram: https://instagram.com/wheelsguru
Wheels Guru's own profile description on YouTube

Are you Wheels Guru? Claim or remove this profile.

About Wheels Guru

Wheels Guru is a motorcycle and automotive channel run by Shahnawaz Karim, based in Vancouver, Canada. The channel posts mostly short vertical clips, typically under a minute, that show riding technique, training moments and bike setups, often on BMW adventure motorcycles. Uploads are infrequent, with about nine videos in the last year.

The audience is small but focused, with an estimated 1,400 subscribers and a median of roughly 1,200 views per video. Audience estimates are inferred from the channel's content and the creator's website, which says the site's readers are aged 18 to 40 and interested in automobiles and adventure. The website also describes Karim as a BMW Motorrad-certified enduro riding trainer.

Sponsored integrations are estimated at $150 to $250 per video, based on the rule of $4 to $8 per 1,000 median views for Shorts-heavy channels. That is roughly $4 to $8 CPM against paid ads at $10 to $30, so the channel suits brands that want a niche, engaged motorcycle audience at low cost. Adventure motorcycle brands, riding gear makers and camera companies should consider booking.

Written from Wheels Guru's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Wheels Guru can edit or remove this page at any time.

Questions about Wheels

How much does Wheels Guru charge for a sponsored video?

Wheels Guru's estimated sponsored integration rate is $150 to $250 per video, based on a median of roughly 1,200 views and the Shorts rate of $4 to $8 per 1,000 views. Rates are estimates from public data, so confirm terms directly with the creator before booking.

What does Wheels Guru post about on YouTube?

Wheels Guru posts short vertical clips about motorcycle riding technique, adventure bike setups and training moments, with a focus on BMW adventure motorcycles. Videos are mostly under a minute long and the channel uploads about nine times a year.

How do I contact Wheels Guru for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this profile is boosted before reaching out.

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