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When It Goes Wrong

Hosted by Jasmin Charlotte

When It Goes Wrong is hosted by Jasmin Charlotte and covers accidents, disasters and true crime, including mountaineering disasters, shipwrecks and historical failures. The show has 58 episodes published roughly every 40 days, with typical episodes running about 50 minutes. Estimated downloads are roughly 2,000 to 8,000 per episode, with an estimated rate of $40 to $200 per host-read mid-roll.

Why brands sponsor When It Goes Wrong

Well-rated disaster history show with a loyal, engaged audience

  • 160 Apple Podcasts ratings averaging 4.5 stars, with most reviews at five stars.
  • Consistent 50-minute episodes on shipwrecks, mountaineering and historical disasters.
  • Clean, no-sponsor history feed with an untested sponsorship slot.
Best foroutdoor and travel gearbook and documentary promotions
Watch forCadence is irregular, about one episode every 40 days, so plan campaigns around publication dates.

Brand fit report

Content

Topics, IAB taxonomy
History60%
True Crime25%
Science15%
Formats
solo monologue, narrative
Tone
informative, dramatic
Language
English
Production
Clean, edited audio
Typical length
40 to 55 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 160 Apple Podcasts ratings at a 4.5 average, a show about five years old, 58 episodes, a Buzzsprout host and no sponsors seen, shifted one band up for age.
Audience asks aboutWhat caused the disaster?Who survived and what happened to them?What lessons were learned from the event?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
45%women
55%men
Countries
🇬🇧 United Kingdom40%
🇺🇸 United States35%
🇦🇺 Australia10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencemedium
Politicslow

Episode titles such as 'Death by Mushroom' and 'Angel Of Death - Harold Shipman' cover deaths and drug smuggling; the feed explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 58 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks5 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 27 days ago, a new one about every 40 days.

When It Goes Wrong explores accidents, disasters and when everything falls apart. Join your host Jasmin to discuss what went wrong from areas like mountaineering disasters, to shipwrecks to true crime. Things go wrong all the time - lets chat about it!
When It Goes Wrong's own show description from the podcast feed

Do you make When It Goes Wrong? Claim or remove this page.

About When It Goes Wrong

When It Goes Wrong is a history and true crime podcast hosted by Jasmin Charlotte, according to the show website. Each episode examines accidents, disasters and events where everything falls apart, from mountaineering disasters and shipwrecks to crime cases, with the feed reporting episodes around 50 minutes long.

The show has 58 episodes since January 2021, released roughly every 40 days, and holds 160 ratings on Apple Podcasts averaging 4.5 stars. The audience is estimated rather than reported, at about 2,000 to 8,000 downloads per episode, and is likely to be history and true crime listeners in the United Kingdom and United States.

No sponsors were seen in the feed or on the website. A host-read mid-roll is estimated at $40 to $200 per episode, which suits outdoor brands, travel gear and documentary promotions.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. When It Goes Wrong can edit or remove this page at any time.

Questions about When It Goes Wrong

How much does When It Goes Wrong charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $40 to $200 per episode, based on an estimated 2,000 to 8,000 downloads per episode. Exact pricing depends on the show's current terms.

What is When It Goes Wrong about?

It is a history and true crime podcast hosted by Jasmin Charlotte covering accidents, disasters and events where things fall apart. Episodes typically run about 50 minutes.

How do I contact When It Goes Wrong about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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