Starbooked

When You Know You Know

Hosted by Michael Cohen

When You Know You Know, the Spreaker home of Mea Culpa with Michael Cohen, covers U.S. politics, news commentary and national security through interviews and candid conversations. The show has 313 episodes released about twice weekly, with a median length near 19 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated), with a rate of roughly $360 to $2,000 per host-read mid-roll.

Why brands sponsor When You Know You Know

Politically engaged, news-focused audience with twice-weekly interview episodes

  • 313 episodes at about twice weekly, with a steady flow of new interviews
  • Apple Podcasts rating of 4.6 from 1,949 ratings signals an engaged listener base
  • Long-form interviews with political figures give sponsor messages a sustained listening context
Best forBrand awareness for news and policy-adjacent servicesSubscription news or media products
Watch forHighly partisan, politically charged content; many brands will avoid it.

Brand fit report

Content

Topics, IAB taxonomy
Politics60%
News25%
Business and Finance10%
Technology and Computing5%
Formats
interview, co-hosted banter, solo monologue
Tone
candid, combative
Language
English
Production
Clean, edited audio
Typical length
15 to 55 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment45/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 70%: Apple Podcasts shows 1,949 ratings (1,000 to 5,000 band), a Podcast Index popularity of 9, a daily-news politics niche, a WABC Radio network publisher and semiweekly cadence.
Audience asks aboutWhat the 2026 midterm polling showsHow the Trump administration's policies are being challengedWhat the Iran situation means for U.S. policy
Age
8%18-24
17%25-34
22%35-44
53%45+
Gender
38%women
62%men
Countries
🇺🇸 United States90%
🇨🇦 Canada3%
🇬🇧 United Kingdom2%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The description links a Spreaker supporter page labeled 'Support the podcast!' and no sponsor mentions were found in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicshigh

Feed is flagged explicit and the content is heavily partisan political commentary on Trump and the Iran conflict, such as 'Trump, Iran, and Breaking Free from Political Cult Mentalities'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago.

Welcome to the NEW HOME of Mea Culpa – the ONLY place to find new episodes of Michael Cohen’s hit podcast. Cohen, the former attorney and personal “fixer” for Donald J. Trump, once vowed to take a bullet for the President. But that was before the country was brought to its knees by Trump’s lies and personal madness. While Cohen was imprisoned in his own home, with his life, reputation, and…
When You Know You Know's own show description from the podcast feed

Do you make When You Know You Know? Claim or remove this page.

About When You Know You Know

When You Know You Know is the Spreaker home of Mea Culpa with Michael Cohen, a politics and news commentary podcast in which the former attorney and Trump fixer Michael Cohen hosts interviews and candid conversations about U.S. politics, national security and the Trump legacy, according to the show's RSS feed and description.

The show has 313 episodes released about twice weekly, with a median episode length of roughly 19 minutes and a range from about one to 55 minutes, per the feed. Apple Podcasts lists a 4.6 average rating from 1,949 ratings and genres of Politics and News Commentary.

The audience is estimated at 20,000 to 80,000 downloads per episode, based on rating volume and network signals rather than published figures. A host-read mid-roll would be priced at roughly $360 to $2,000 per episode, with no sponsors seen in the recent feed. Brands focused on news, policy-adjacent services or subscription media are the likeliest fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. When You Know You Know can edit or remove this page at any time.

Questions about When You Know You Know

How much does When You Know You Know charge for a podcast sponsorship?

Estimated host-read mid-roll pricing is roughly $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads per episode at $18 to $25 per 1,000.

What is When You Know You Know about?

It is the Spreaker home of Mea Culpa with Michael Cohen, covering U.S. politics, news commentary and national security through interviews and candid conversations twice weekly.

How do I contact When You Know You Know about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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