Starbooked

When We Dip (@whenwedip), a dance music channel founded in Dublin with outposts in Berlin and Montréal, publishes electronic music premieres and DJ mixes. The channel has about 66,400 subscribers and a median of roughly 1,800 views per video, with about 44 uploads in the last 90 days. Sponsored integrations are estimated at $150 to $250 per video, a rate set by the Starbooked formula; the channel shows no sponsorships.

Why brands book When

Electronic music premieres reaching a dedicated house and techno audience

  • About 66,400 subscribers and roughly 1,800 median views per video
  • Around 44 uploads in the last 90 days keeps the channel consistently active
  • Long-form mixes average over 6 minutes of watch time in the recent set
Best formusic festival ticketingheadphones and audio gearlabel and release promotion
Watch forMedian views are modest relative to subscriber count; expect a CPM far below the $10 to $30 paid-ad benchmark.

Brand fit report

Content

Topics, IAB taxonomy
Music70%
Electronic Music30%
Formats
track premiere videos, long-form dj mix sets, live set recordings
Tone
enthusiastic, knowledgeable
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
5 to 9 minutes for premieres, 50 to 60 minutes for mixes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement3.5%
Likes and comments per view on recent videos
Audience asks aboutwhich track is being premiered and where to buy itthe tracklist of a mixwhich labels and producers are featured
Age
25%18-24
40%25-34
25%35-44
10%45+
Gender
35%women
65%men
Countries
🇬🇧 United Kingdom20%
🇩🇪 Germany15%
🇺🇸 United States15%
🇮🇪 Ireland10%
LanguagesEnglish 90%Other 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles and descriptions are music premieres and label announcements with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube66k1.8k44
X–––
Instagram–––

Benchmark score: 47 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform13 / 20

Recent videos

Last three uploads, latest 3 days ago.

Dance Music Magazine - Montréal Founded in Dublin, Ireland. When We Dip has become a respected platform for supporting both local and established talent in the arts. With outposts in three similarly thriving artistic centres; Dublin, Berlin and Montréal, the WWD network strives to bring its readers unique and engaging content as we descend over the horizon in search of both great innovation and audio visual stimulation. https://whenwedip.com/ https://www.facebook.com/wwdofficial https://soundcloud.com/when-we-dip https://www.youtube.com/user/whenwedip https://twitter.com/WhenWeDip https:
When We Dip's own profile description on YouTube

Are you When We Dip? Claim or remove this profile.

About When We Dip

When We Dip is a dance music channel on YouTube under @whenwedip, founded in Dublin and running outposts in Berlin and Montréal. The channel posts track premieres from electronic music labels and long DJ mix sets, usually uploaded several times a week. Viewers are estimated to be mostly adults in their twenties and thirties in the UK, Germany, the United States and Ireland, a profile drawn from channel data rather than a published audience report.

The channel has about 66,400 subscribers and a median of roughly 1,800 views per video. Sponsored integrations are estimated at $150 to $250 per video under the Starbooked rate formula, which implies a CPM of $20 to $35 per 1,000 median views, compared with the $10 to $30 CPM typical of paid ads. Brands that want a focused house and techno audience should consider it.

This channel suits festival, audio equipment and music release campaigns that need an engaged niche audience rather than mass reach.

Written from When We Dip's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. When We Dip can edit or remove this page at any time.

Questions about When

How much does When We Dip charge for a sponsored video?

Based on the Starbooked rate formula for long-form channels, When We Dip is estimated at $150 to $250 per sponsored video, a range set by its median views of about 1,800. Final pricing depends on the format and the terms agreed with the creator.

What does When We Dip post about on YouTube?

When We Dip posts electronic music content, mainly premieres of house, techno and melodic tracks from labels and producers, along with long DJ mix sets. The channel is run from Dublin, Berlin and Montréal and covers a range of dance music scenes.

How do I contact When We Dip for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.

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