Whip It Like Butter
Whip It Like Butter (@whipitlikebutter) is a US-based cooking channel run by Ashley Frederick, focused on pound cakes and Southern-style baking. With about 20,800 subscribers and a median of roughly 980 views per video, it posts around 50 uploads a year, mostly short-form. Sponsored rates run about $150 to $250 per video.
Pound cake recipes with a loyal, home-baking audience and low sponsorship rates
- Median of about 983 views per video across the last 30 uploads, with the top Short reaching 27,969 views
- Around 50 uploads in the past year, including about 20 in the last 90 days
- Sponsored rate of roughly $150 to $250 per video, which works out to about $20 to $35 CPM on long-form and $4 to $8 CPM on Shorts
Brand fit report
Content
- Formats
- YouTube Shorts recipe clips, full-length recipe tutorials, community and meetup announcements
- Tone
- warm, encouraging
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, about 7 to 9 minutes for long-form recipes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- cooking tools via affiliate links
- Affiliate links
- Yes
The channel description links an Amazon storefront and states that there may be affiliate links in the description and videos, with no sponsored integrations in the recent videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recipe content in the last 30 videos, such as 'Cookie Butter Pound Cake #shorts' and 'Carrot Cake Pound Cake Recipe', contains no flagged material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 30 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Southern Kentucky Butter Pound Cake!! # shorts · 390 views
▶Want that old-fashioned pound cake flavor? 👀🧈 #shorts · 459 views
▶Southern Kentucky Butter Pound Cake · 631 viewsLast three uploads, latest today.
Welcome to Whip It Like Butter! If you're a fan of pound cakes, then you've come to the right place! Along with an assortment of dessert recipes, we also offer a range of comforting food recipes that are sure to please. Subscribe to our channel so that you never miss a recipe! And hit the notification bell so that you will be notified every time we post a new video! Shop my Amazon store for cooking items used in our videos! https://www.amazon.com/shop/whipitlikebutter Follow us on Social Media! https://beacons.ai/whipitlikebutter Website: https://whipitlikebutter.com TikTok: https://w
About Whip It Like Butter
Whip It Like Butter is a US cooking channel centered on pound cakes and Southern-style baking. The channel posts short recipe clips and longer tutorials, with many Shorts running under a minute. Recipes include flavor variations such as cookie butter, carrot cake, and pumpkin spice, along with bakeware tips like how to prep a Bundt pan.
The audience is estimated to be mostly American home bakers, likely women aged 25 to 54, though this is an estimate from the content rather than verified analytics. The channel's last 30 videos show a median of about 983 views, and it has roughly 20,800 subscribers. The channel also runs a community and reports affiliate links through an Amazon storefront.
Brands looking for a niche baking audience can expect sponsored rates of about $150 to $250 per video. That is roughly $20 to $35 CPM on long-form content and $4 to $8 CPM on Shorts, compared with typical paid-ad CPMs of $10 to $30. It suits bakeware, baking ingredients, and dessert product campaigns.
Written from Whip It Like Butter's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Whip It Like Butter can edit or remove this page at any time.
Questions about Whip
How much does Ashley Frederick charge for a sponsored video?
Whip It Like Butter's sponsored rate is roughly $150 to $250 per video, based on its median views and a Shorts-heavy catalog. Exact pricing is confirmed directly with the creator, and contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.
What does Whip It Like Butter post about on YouTube?
The channel posts pound cake and Southern baking recipes, including flavor variations like cookie butter, carrot cake, pumpkin spice, and strawberry crunch. It also shares short bakeware and technique tips, such as preparing a Bundt pan or keeping cake from sticking.
How do I contact Ashley Frederick for a brand deal?
No public business email appears in the channel's listed details. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. The creator's website and social links are also listed on the channel.