WhiskyCast, published by CaskStrength Media, covers whisky news, events and interviews with distillers and industry experts worldwide. With about 1,000 episodes released weekly since 2009, episodes typically run 35 to 50 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of about $40 to $200 per episode for a host-read mid-roll.
Long-running weekly whisky show with a loyal, engaged enthusiast audience
- Weekly episodes since 2005 with over 1,000 episodes and a 4.7 Apple Podcasts average rating across 229 ratings.
- Covers distilleries and whisky news worldwide, from Scotland and Kentucky to New Zealand and Tasmania.
- The site describes the show as editorially independent, which suits brands that value credible placement.
Brand fit report
Content
- Formats
- news roundup, interview, in-depth feature
- Tone
- informative, conversational
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 35 to 50 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
The About page states the show is editorially independent and that no sponsor has a say in its content, and no sponsor mentions appear in the feed.
Suitability GARM Brand Safety Floor + Suitability
Alcohol is the core subject matter, as in the episode 'Whiskey on the Big Screen', and the feed is not flagged explicit.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | whiskycast.com |
| Apple Podcasts | podcasts.apple.com/podcast/id93465727 |
| RSS feed | whiskycast.libsyn.com/rss |
Benchmark score: 75 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| English Whisky Comes Into Its Own | 2026-10-11 | 38 min |
| Whiskey on the Big Screen | 2026-10-04 | 42 min |
| A 20-Year Journey with Highland Park | 2026-09-27 | 51 min |
| An "Approachable" Single Malt from Amrut | 2026-09-21 | 40 min |
| On the Road at the 2026 Kentucky Bourbon Festival | 2026-09-14 | 42 min |
| A Busy Month at George Washington's Distillery | 2026-09-06 | 39 min |
Last six episodes from the show's feed, latest 8 days ago, a new one about every 7 days.
Each week's episode features the latest whisky news, a calendar of upcoming events, and interviews with whisky experts. For more information, links, and a complete archive of past episodes, visit www.whiskycast.com.
About WhiskyCast
WhiskyCast is a weekly podcast from CaskStrength Media that covers the whisky world, including news, upcoming events and interviews with distillers and other experts. According to its website, the show has been produced since 2005 and is now in its 18th year, with more than 1,000 episodes. Episodes typically run 35 to 50 minutes, and the Apple Podcasts listing shows a 4.7 average rating from 229 ratings.
The website describes the show as editorially independent and says no sponsor has a say in its content. The feed contains no sponsor mentions. Listeners are estimated to be whisky enthusiasts, mostly in the United States, with an estimated 2,000 to 8,000 downloads per episode. These figures are estimates derived from the Apple Podcasts rating count and the show's age, not published numbers.
A host-read mid-roll is estimated at about $40 to $200 per episode, based on the estimated audience. This suits spirits brands, distilleries and whisky accessory makers looking for a focused enthusiast audience, subject to alcohol advertising rules in each market.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. WhiskyCast can edit or remove this page at any time.
Questions about WhiskyCast
How much does WhiskyCast charge for a podcast sponsorship?
Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is roughly $40 to $200 per episode. Actual pricing should be confirmed with the show, since it is not published.
What is WhiskyCast about?
WhiskyCast is a weekly podcast about whisky, covering industry news, upcoming events, and interviews with distillers and experts from around the world. It has been running since 2005.
How do I contact WhiskyCast about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.