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White Noise and Sleep Sounds (12 Hours) is an episodic show of continuous 12-hour sleep soundscapes, including white, pink, brown and green noise, rain, ocean waves and nature sounds. It has 197 episodes, updated roughly weekly, with each episode about 42,900 seconds long. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per host-read mid-roll ad.

Why brands sponsor White Noise and Sleep Sounds (12 Hours)

Long-running sleep sound show reaching listeners at bedtime with a high rating

  • 197 episodes with weekly updates and a 4.6 average Apple Podcasts rating from 290 ratings
  • Each episode runs about 12 hours, so listeners are exposed to a mid-roll for long, uninterrupted periods
  • Family-friendly soundscape content suited to bedtime listening, with no sponsor clutter in the feed
Best forsleep and wellness productsbedding and bedroom comfort brands
Watch forThe show is ad-free by design and sells its own Premium tier, so listeners may resist mid-roll ads.

Brand fit report

Content

Topics, IAB taxonomy
Health & Fitness60%
Mental Health30%
Alternative Health10%
Formats
ambient soundscape, themed sound series
Tone
calm, soothing
Language
English
Production
Home recording
Typical length
11 hours 55 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: Apple Podcasts shows 290 ratings, placing it in the 200 to 1,000 ratings band, with a weekly cadence, a 197-episode back catalogue, a Podcast Index popularity of 9, and no sponsor mentions in the feed.
Audience asks aboutWhich noise colour helps me sleep bestHow to block out a noisy environment for sleepWhich soundscape suits a baby or tinnitus
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
55%women
45%men
Countries
🇺🇸 United States60%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
SupercastThe Rest Report
Categories promoted
subscription service, sleep newsletter
Affiliate links
No

The description promotes its own Premium subscription on Supercast and a free newsletter, with no third-party sponsor mentions in the feed or episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles are nature and weather soundscapes for sleep, and the feed is not flagged as explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago.

White Noise & Sleep Sounds (12 Hours) is the world's best and most trusted sleep sound podcast — your home for all things sleep. We've helped millions of listeners fall asleep faster, stay asleep longer, and wake up rested, whether you're battling insomnia, quieting a racing mind, studying, working, meditating, sound masking, or just trying to relax at the end of a long day. Great for every age…
White Noise and Sleep Sounds (12 Hours)'s own show description from the podcast feed

Do you make White Noise and Sleep Sounds (12 Hours)? Claim or remove this page.

About White Noise and Sleep Sounds (12 Hours)

White Noise and Sleep Sounds (12 Hours) is an episodic podcast from White Noise and Sleep Sounds (12 Hours), LLC, which publishes continuous sleep soundscapes including white, pink, brown and green noise, rain, ocean waves and nature sounds. The feed lists 197 episodes, updated roughly weekly, with each episode running about 12 hours. The show's website and feed promote its Premium subscription and a free weekly newsletter called The Rest Report, and the feed names no individual hosts.

Apple Podcasts shows 290 ratings with a 4.6 average. These are estimates rather than published figures, but the rating count suggests an estimated 5,000 to 25,000 downloads per episode, skewing towards adults who use sleep sounds for insomnia, study, or baby sleep. The feed contains no sponsor mentions, so the show appears to rely on its own subscription model.

A host-read mid-roll would cost an estimated $90 to $625 per episode, based on the estimated download range. This suits sleep, wellness and bedroom brands seeking long, low-clutter listening sessions.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. White Noise and Sleep Sounds (12 Hours) can edit or remove this page at any time.

Questions about White Noise and Sleep Sounds (12 Hours)

How much does White Noise and Sleep Sounds (12 Hours) charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is roughly $90 to $625. Exact rates depend on the show's own terms.

What is White Noise and Sleep Sounds (12 Hours) about?

The show publishes 12-hour sleep soundscapes, including white, pink, brown and green noise, rain, ocean waves and nature sounds, designed to help listeners fall and stay asleep.

How do I contact White Noise and Sleep Sounds (12 Hours) about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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