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Whiterock Homestead

@whiterocknation · US · EN

Whiterock Homestead (@whiterocknation) is a homesteading channel run by Jason and Tara from Arkansas, USA. They post DIY builds, livestock and garden updates, and weekly live hangouts. The channel has about 11,700 subscribers and roughly 4,400 median views per video, with about 22 uploads in the last 90 days. Sponsored integrations are estimated at $150 to $250 per video, based on median views.

Why brands book Whiterock

Homesteading audience with strong engagement on build and renovation videos

  • Median of about 4,361 views per video across 704 uploads
  • Engagement rate of 9.2 percent, with build videos reaching over 9,000 views
  • Estimated rate of $150 to $250 per video, roughly $20 to $35 CPM for long-form
Best foroutdoor and home improvement toolsrural lifestyle and pantry productslive streaming and creator software
Watch forViews are modest, and the channel has relatively few sponsored integrations so far.

Brand fit report

Content

Topics, IAB taxonomy
Hobby45%
Lifestyle (sociology)40%
Home and Garden15%
Formats
long-form vlog, build tutorial, live stream
Tone
casual, humorous
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
15 to 25 minutes for builds, about 60 minutes for live streams

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement9.2%
Likes and comments per view on recent videos
Audience asks abouthow the pontoon or deck was built and what materials were usedhow the homestead infrastructure and tiny house are set uphow the livestock and gardening are managed
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
55%women
45%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

6%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
live streaming software, power tools and outdoor equipment, home appliances
Affiliate links
Yes

The video 'Thursday Night LIVE!' promotes StreamYard with a discount link, and 'Peel and Stick Marine Grade Vinyl! NOT SPONSORED!' explicitly states it is not sponsored.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles and descriptions cover building, livestock, and family life with no flagged content; a cold snack game in a live stream mentions drinking, which is mild.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube12k4.4k22

Benchmark score: 71 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers47 / 50
Activity Uploads in the last 90 days22 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 1 days ago.

Laugh with us, learn with us, and experience the fun of DIY Homesteading. We are Jason and Tara, Welcome! We are just trying to live a sustainable lifestyle and not spend a fortune to do so. Starting new in the Ozarks on 17 acres high on a ridge. We are living in our Tiny House while we continue to build our infrastructure of a functioning homestead. We have plans to build a log cabin as our lifetime home. We have 2 of our 7 children and our Aunt living here on the property with with us. We raise rabbits, chickens and goats, along with gardening enough to sustain us year round. More animals to
Whiterock Homestead's own profile description on YouTube

Are you Whiterock Homestead? Claim or remove this profile.

About Whiterock Homestead

Whiterock Homestead is a homesteading channel run by Jason and Tara, a couple living on 17 acres in the Ozarks of Arkansas. They post long-form vlogs and build tutorials covering a tiny house, a pontoon boat rebuild, deck and cabin construction, and livestock and gardening. They also run weekly live streams called Thursday Night Live, which help build community around the channel.

The channel has about 11,700 subscribers and a median of roughly 4,400 views per video, with about 22 uploads in the last 90 days. Viewers appear to be rural and suburban adults in the United States who are interested in DIY and self-sufficient living. These audience details are estimates based on the channel's topics and comments.

The creators have not shown a large volume of paid work, and sponsored integrations are rare, with about 6 percent of recent videos marked as sponsored. Estimated rates are $150 to $250 per video, which works out to about $20 to $35 CPM, compared with $10 to $30 CPM for typical paid ads. Brands selling tools, outdoor gear, or home products to homesteaders should consider booking them.

Written from Whiterock Homestead's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Whiterock Homestead can edit or remove this page at any time.

Questions about Whiterock

How much does Whiterock Homestead charge for a sponsored video?

Based on a median of about 4,361 views per long-form video, the estimated rate is $150 to $250 per video. Rates are estimates derived from the channel's view data and are not published by the creators.

What does Whiterock Homestead post about on YouTube?

The channel covers homesteading life in the Arkansas Ozarks, including tiny house living, DIY building projects, a pontoon boat rebuild, and raising rabbits, chickens, and goats. They also host weekly live streams called Thursday Night Live.

How do I contact Whiterock Homestead for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for booking options after unlocking.

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