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Who, When, Wow!

Hosted by Carly Ciarrocchi

Who, When, Wow!: Mystery Edition, hosted by Carly Ciarrocchi as the character Carly Q, is a kids and family show that investigates history's mysteries through time travel adventures. It has 141 episodes released roughly every week or two, typically about 20 minutes long. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.

Why brands sponsor Who, When, Wow!

Family-friendly history mysteries with a 4.5-star Apple rating across nearly 3,800 ratings

  • 141 episodes since September 2021, released on a steady weekly-to-biweekly cadence.
  • Median episode runs about 20 minutes, long enough for a full host-read mid-roll.
  • Apple Podcasts shows 3,799 ratings averaging 4.5 stars, a strong signal of loyal listeners.
Best foreducational toys and booksfamily subscription servicesmuseum and science-learning brands
Watch forAudience skews toward parents and caregivers, so kids-directed marketing rules may apply to ad copy.

Brand fit report

Content

Topics, IAB taxonomy
Education60%
Books and Literature10%
Science15%
Society15%
Formats
narrative, character-led adventure, educational segment
Tone
playful, curious
Language
English
Production
Studio production
Typical length
20 to 24 minutes for full episodes, 2 to 4 minutes for guide segments

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 70%: Apple ratings of 3,799 with a 4.5 average, an established 2021 show with a large back catalog, a high Podcast Index popularity bucket, and a major hosting platform (Art19).
Audience asks aboutWas Amelia Earhart's disappearance solved?Did Atlantis really exist?How do the Wowzers membership and activities work?
Age
5%18-24
25%25-34
45%35-44
25%45+
Gender
50%women
50%men
Countries
🇺🇸 United States80%
🇨🇦 Canada8%
🇬🇧 United Kingdom5%
🇦🇺 Australia7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Tinkercast
Categories promoted
family membership programs
Affiliate links
No

The description promotes the Wowzers membership at tinkercast.com/joinwww, which is the publisher's own program rather than a third-party sponsor, and no sponsor mentions appear in the feed titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0, and titles such as 'The Mummy's Curse' and 'Tunguska Event' are historical mysteries with no mature content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

EpisodeDateLength
El Chupacabra2026-10-1417 min
The Ghost Road of Saratoga2026-10-0723 min
Chicken or the Egg?2026-09-3022 min
Atlantis2026-09-2324 min
Translating Voynich2026-09-1618 min
Easter Island2026-09-0923 min

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

Who, When, Wow!: Mystery Edition is the award-winning podcast for kids and families that explores history’s biggest mysteries. Join Carly Q (host Carly Ciarrocchi), an aspiring time travel detective, as she travels through time to investigate mysteries from history. From Amelia Earhart’s disappearance to the Lost City of Atlantis to Bigfoot, Carly Q, junior analyst at The Bureau of Universal Time…
Who, When, Wow!'s own show description from the podcast feed

Do you make Who, When, Wow!? Claim or remove this page.

About Who, When, Wow!

Who, When, Wow!: Mystery Edition is a kids and family podcast that follows Carly Q, a junior time travel analyst, as she investigates famous historical mysteries such as Atlantis, Easter Island and the Wow Signal. Hosted by Carly Ciarrocchi according to the show's feed, it publishes 141 episodes on an Art19 feed, mostly full episodes of about 20 minutes plus shorter guide segments. The publisher, Tinkercast, presents it as an award-winning show that connects laughter to learning.

Apple Podcasts lists the show with 3,799 ratings and a 4.5 average, which suggests a sizable, engaged family audience. Listeners are likely parents and children, though these demographic figures are estimates and not published data. Estimated downloads are 5,000 to 25,000 per episode.

The feed shows no third-party sponsors; the main call to action is membership in the publisher's World Organization of Wowzers program. A host-read mid-roll is estimated at $90 to $625 per episode, suited to educational, family and learning-focused brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Who, When, Wow! can edit or remove this page at any time.

Questions about Who, When, Wow!

How much does Who, When, Wow!: Mystery Edition charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Final pricing depends on the sponsorship terms agreed with the show.

What is Who, When, Wow!: Mystery Edition about?

It is a kids and family podcast in which Carly Q, a time travel analyst, investigates historical mysteries such as Atlantis, Amelia Earhart's disappearance and the Wow Signal, using critical thinking and fun storytelling.

How do I contact Who, When, Wow!: Mystery Edition about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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