WHOATV, a mixed martial arts news and interview channel run from Great Britain with about 13,200 subscribers and a median of 95 views per video, publishes long-form media day presser interviews around major UFC events. Uploads have been inactive for over three years, and sponsored integrations are estimated at $20 to $35 per 1,000 median views, roughly $150 to $250 per video.
Dedicated UFC interview channel with a fight-fan audience, mostly in English
- Median of 95 views per video across 1,798 uploads, so reach is small
- Most recent upload is over three years old, so the channel is largely dormant
- Estimated rate of $150 to $250 per video, lower than paid CPM benchmarks
Brand fit report
Content
- Formats
- media day interviews, event presser footage, long-form fighter interviews
- Tone
- informal, direct
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 8 to 20 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Mixed martial arts coverage contains combat sport footage and occasional strong language in interviews.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 4 / 100
Public rule, same for everyone. How it works.
Recent videos
▶UFC 291: Gaethje vs Poirier 2: Kevin Holland Media Day Press · 45 views
▶UFC 291: Gaethje vs Poirier 2: Justin Gaethje Media Day Pres · 620 views
▶UFC 291: Gaethje vs Poirier 2: Stephen Thompson Media Day Pr · 38 viewsLast three uploads, latest 1176 days ago.
#WHOATV is an online and offline Media outlet covering Mixed Martial Arts. So for news views and interviews, it's your daily launch pad. Along with our daily written coverage, opinion pieces and interviews we also cater to your audio needs with our regular podcasts the #WHOACAST & SHOTS FIRED - See more at: http://whoatv.com/ Follow us or there'll be trouble: http://www.twitter.com/mikewhoatv DISCLAIMER: The views and opinions expressed in these videos are those of the interviewees featured, and do not represent the views of #WHOATV
About WHOATV
WHOATV is a mixed martial arts media channel based in Great Britain with about 13,200 subscribers and a library of nearly 1,800 videos. Its content centers on UFC media day pressers and fighter interviews, with recent uploads clustered around UFC 288 and UFC 291 in 2023. The channel also lists podcasts on its website, though the dossier does not confirm a current podcast feed.
The typical video runs about 10 minutes and draws a median of 95 views, with a p90 of 502, so most audiences are small and the channel's reach is limited. Its audience is estimated to be mostly English-speaking fight fans, primarily in the United Kingdom and United States. These figures are estimates based on channel content, not verified analytics.
Brands seeking mixed martial arts audiences may find the niche relevant. The estimated rate is $20 to $35 per 1,000 median views, or about $150 to $250 per video, compared with typical paid ad CPMs of $10 to $30. Given the reduced upload activity, this channel suits low-budget tests rather than sustained campaigns.
Written from WHOATV's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. WHOATV can edit or remove this page at any time.
Questions about WHOATV
How much does WHOATV charge for a sponsored video?
Based on a median of 95 views, the estimated sponsored integration rate is about $150 to $250 per video. This is a rate estimate from the channel's metrics, not a published price, and it is set at the minimum floor.
What does WHOATV post about on YouTube?
WHOATV posts mixed martial arts coverage, mainly UFC media day pressers and long-form fighter interviews. Recent uploads cluster around UFC 288 and UFC 291 in 2023, and the channel has not uploaded in over three years.
How do I contact WHOATV for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel lists social links on its website, but boosted creators can be booked through Starbooked directly.
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