Starbooked

WhoMadeWho

@whomadewho · DK · EN

WhoMadeWho (@whomadewho) is a Danish electronic band from Denmark, making emotive electronic music, live sets and remixes. The channel has about 88,800 subscribers and a median of roughly 4,100 views per video, with a few large uploads in the millions. It posts about 13 videos a year, and a sponsored integration is estimated at $150 to $250 per video.

Why brands book WhoMadeWho

Danish electronic band with a loyal festival audience and strong music-video reach

  • Median of about 4,100 views per video, with top uploads reaching 1.6 million views
  • Roughly 13 uploads in the past year, mostly music videos, remixes and live sets
  • Estimated rate of $150 to $250 per video, roughly $20 to $35 CPM on long-form views
Best formusic gear and audio brandsfestival and nightlife ticketingheadphones and fashion for a dance audience
Watch forMedian views are low relative to subscribers, and sponsored content has not been tested on this channel.

Brand fit report

Content

Topics, IAB taxonomy
Music70%
Electronic Music25%
Concerts and Live Events5%
Formats
official music videos, full live concert recordings, short performance clips
Tone
emotive, energetic
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 4 to 6 minutes for music videos and up to 90 minutes for full sets

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement0.8%
Likes and comments per view on recent videos
Audience asks aboutwhere to hear the full track or remixtour dates and ticketshow to get the live set or festival recording
Age
25%18-24
40%25-34
25%35-44
10%45+
Gender
35%women
65%men
Countries
🇩🇰 Denmark12%
🇺🇸 United States20%
🇬🇧 United Kingdom10%
LanguagesEnglish 85%Other 15%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is music performances and remixes with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube89k4.1k2

Benchmark score: 26 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform18 / 20

Recent videos

Last three uploads, latest 9 days ago.

In the years since their inception WhoMadeWho have established themselves as one of the definitive underground bands of their generation, renowned for their exceptional grasp of emotional depth, heartrending melody and inspired songwriting. The Danish group, comprised Tomas Høffding, Tomas Barford and Jeppe Kjellberg, inject consummate professionalism into standout performances all over the globe, from Coachella to Sonar to Burning Man. They have produced eight albums and a plethora of EPs, singles and remixes on labels like Kompakt, Innervisions, Life & Death. With Barford’s penchant for elec
WhoMadeWho's own profile description on YouTube

Are you WhoMadeWho? Claim or remove this profile.

About WhoMadeWho

WhoMadeWho is a Danish electronic band, and its YouTube channel posts official music videos, remixes, live recordings and festival sets. Uploads come in bursts, with about 13 videos in the past year, and the channel's largest views come from its major releases and full concert recordings, while typical videos draw a few thousand views. The audience appears to be English-speaking electronic music fans spread across Europe, the United States and Latin America. These are estimates drawn from channel data and comments.

The band brings a clean, professional style to music content, and the channel is not built around personality-led sponsorship integrations. Brand work to date is not visible in the channel's recent uploads.

Rates for a sponsored video are estimated at $150 to $250, which works out to roughly $20 to $35 per 1,000 median views, compared with typical paid-ad CPMs of $10 to $30. Music, audio and nightlife brands looking for a dance-music audience should consider booking them.

Written from WhoMadeWho's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. WhoMadeWho can edit or remove this page at any time.

Questions about WhoMadeWho

How much does WhoMadeWho charge for a sponsored video?

Based on the channel's median views of about 4,100, the estimated rate is $150 to $250 per sponsored video, or roughly $20 to $35 per 1,000 views. Final pricing depends on format and usage rights and should be confirmed directly with the band or their representatives.

What does WhoMadeWho post about on YouTube?

WhoMadeWho posts official music videos, remixes, full live concert recordings and festival sets, along with short clips from tours and travel. Most of the channel is music-focused, with a mix of long-form videos and Shorts.

How do I contact WhoMadeWho for a brand deal?

Contact details unlock on Starbooked for $0.80. WhoMadeWho is not currently boosted, so direct booking through Starbooked is not available, but you can still reach out through the unlocked contact details.

Similar creators

YouTube and other creators in electronic music, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
electronic musiclive dj sets13k2.6k$150–25030
Marc Houle@marchoule · CA
technominimal techno19k7k$150–25051
Richard@reelrichard
music remixesbitcoin music5.2k2.9k$150–25051
MODERN-DAY architect@moderndayarchitect
music remixeselectronic music4k1.6k$150–25050
Ben Dust@bendust · DE
technolive dj sets38k12k$240–41046
negru.w@negru.w
rominimaldeep house1.1k407$150–25044