Wickey
Wickey (@wickey_adventures), a German outdoor play brand based in Germany, makes wooden climbing frames, swings and sandpits for families. Its channel has about 1,650 subscribers, roughly 10.9 million total views and a median of about 30,000 views per video. It uploads in short bursts, with 22 videos in the past year. Sponsored integration rates run about $150 to $250 per video.
Family outdoor play channel with 30,000 median views per video
- Median of about 30,000 views per video across 110 uploads
- Short-form content dominates, with 66% of videos as Shorts
- Estimated $150 to $250 per sponsored video, versus $10 to $30 CPM for paid ads
Brand fit report
Content
- Formats
- product showcase shorts, customer story videos, installation highlights
- Tone
- playful, informative
- Language
- German
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- outdoor play equipment, children's furniture
- Affiliate links
- No
Most recent videos promote the brand's own Wickey products and Disney licensed climbing frames rather than third-party sponsors, with no sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is about children's outdoor play equipment, e.g. 'Disney's Climbing frames | Let Your Imagination Run Wild', with no concerning material seen.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Raisons de choisir une aire de jeux Wickey | Famille Quirin · 1.3k views
▶Raisons de choisir une aire de jeux Wickey | Famille Robert · 547 views
▶Avantages d’une aire de jeux Wickey | Plaisir et aventure en · 249k viewsLast three uploads, latest 192 days ago.
Welcome to Wickey’s world of adventure! Your go-to channel for outdoor play inspiration for kids and families. Discover wooden climbing frames, swings, sandpits, and creative garden ideas to inspire children and help parents create the perfect outdoor play space. On our channel, you’ll find step-by-step installation guides, product insights, and endless inspiration for outdoor fun. Build, get inspired, and explore. Wickey helps you every step of the way. Join our growing community of parents and families who share a passion for outdoor play and creating unforgettable moments together. 👉 Su
About Wickey
Wickey is a German brand channel focused on outdoor play for children, publishing wooden climbing frames, swings, sandpits and garden play ideas. Most videos are short product showcases and customer stories, with many Disney-licensed sets featured. Estimated viewers are parents in Germany and neighboring Benelux countries, with a smaller French-speaking audience.
The channel has about 1,650 subscribers and a median of roughly 30,000 views per video, with 22 uploads in the past year. Its content is produced to a mid level, mostly under a minute. Sponsorship history is not visible because the channel promotes the brand's own products. Suggested rates are $150 to $250 per video, which works out to a CPM of about $20 to $35 on long-form-style pricing, compared with $10 to $30 for paid ads. Brands selling children's outdoor equipment or garden products should book them for product launches and family-focused awareness campaigns.
Written from Wickey's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Wickey can edit or remove this page at any time.
Questions about Wickey
How much does Wickey charge for a sponsored video?
Based on the channel's median views, a sponsored integration is estimated at about $150 to $250 per video. This is a range based on Starbooked's rate formula, not a published price. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does Wickey post about on YouTube?
Wickey posts short videos about outdoor play equipment for children, including wooden climbing frames, swings, sandpits and playhouses. Many videos feature Disney-licensed sets, and the channel also publishes customer stories and installation highlights.
How do I contact Wickey for a brand deal?
Wickey's website is wickey.org, and the channel links to it in its description. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check whether this profile is boosted before reaching out.