Wild Ideas Worth Living, published by REI Co-op and hosted by journalist Shelby Stanger, interviews explorers, athletes, authors and scientists about turning bold outdoor goals into reality. The show has 437 episodes, releases weekly, and runs about 29 minutes. Estimated downloads per episode are 20,000 to 80,000 (estimated), with a rate of $360 to $2,000 per episode.
Reach engaged outdoor adventurers through long-form interviews from a trusted co-op publisher
- Consistent weekly releases across more than nine years and 437 episodes
- Rated 4.7 on Apple Podcasts from 1,272 ratings
- Interviews with endurance athletes and explorers suit gear-focused messaging
Brand fit report
Content
- Formats
- interview, narrative
- Tone
- inspiring, conversational
- Language
- English
- Production
- Studio production
- Typical length
- 27 to 36 minutes
Audience
Commercial
- Brands seen
- REI Co-op
- Categories promoted
- outdoor retail, camping and hiking gear
- Affiliate links
- No
The website page describes the show as sponsored by REI, the publisher, and no third-party sponsor mentions appear in the feed titles or description.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover records, expeditions and training with no explicit flags; the feed is marked not explicit.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.rei.com/wildideasworthliving |
| Apple Podcasts | podcasts.apple.com/podcast/id1183017174 |
| RSS feed | feeds.simplecast.com/pyeGnjub |
Benchmark score: 100 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Completing a 3,300 Mile Cross-Country Triathlon in 47 Days with Mohame | 2026-10-13 | 30 min |
| A Record Breaking Row From California to Hawaii with Kelsey Pfendler | 2026-10-06 | 32 min |
| First Woman to Ski the Full Iditarod with Sunny Stroeer | 2026-09-29 | 30 min |
| This Is What Happens When You Ask a Stranger to Ride Your Tandem Bike | 2026-09-22 | 28 min |
| Climbing and Skiing the Seven Summits with Kit DesLauriers | 2026-09-15 | 36 min |
| Expanding Access to the Outdoors with Alison Mariella Désir | 2026-09-08 | 28 min |
Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.
High-impact interviews for those who love adventure and the outdoors. Host and journalist Shelby Stanger interviews world-class explorers, athletes, authors, scientists, health experts and entrepreneurs about how they’ve taken their own wild ideas and made them a reality, so you can too. Some of the wildest ideas can lead to the most rewarding adventures.
Do you make Wild Ideas Worth Living? Claim or remove this page.
About Wild Ideas Worth Living
Wild Ideas Worth Living is a weekly interview podcast from REI Co-op, hosted by journalist Shelby Stanger, according to the show feed and the REI website. Each episode, typically 27 to 36 minutes long, talks with explorers, athletes, authors and scientists about how they turned unusual outdoor goals into reality. The show has 437 episodes since December 2016.
The Apple Podcasts listing shows 1,272 ratings with an average of 4.7. Listeners are estimated, not measured, to be mostly adults who follow outdoor sports and travel, with an estimated 20,000 to 80,000 downloads per episode. The feed shows no third-party sponsors; REI Co-op is the publisher.
Brands in outdoor gear, nutrition, and travel should consider this show. Sponsorship at an estimated $360 to $2,000 per episode would suit companies seeking a credible, story-led placement alongside REI's editorial voice.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Wild Ideas Worth Living can edit or remove this page at any time.
Questions about Wild Ideas Worth Living
How much does Wild Ideas Worth Living charge for a podcast sponsorship?
Estimated rates are $360 to $2,000 per episode for a host-read mid-roll, based on an estimated 20,000 to 80,000 downloads per episode. Actual pricing depends on the publisher's terms and availability.
What is Wild Ideas Worth Living about?
The show features weekly interviews with explorers, athletes, authors and scientists about turning bold outdoor ideas into real adventures. It is published by REI Co-op and hosted by Shelby Stanger.
How do I contact Wild Ideas Worth Living about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.
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