Starbooked

Willian Matiola

@willianmatiola · BR · PT

Willian Matiola (@willianmatiola) is a Brazilian designer living in Germany who makes weekly videos on design, travel and photography. His channel has about 2.9 thousand subscribers and a median of roughly 650 views per video, with a long-form upload pace of about one video a week. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Willian

Engaged Portuguese-speaking design audience for tool and education brands

  • Median of about 650 views per video with roughly 7 percent engagement on recent uploads
  • Weekly long-form lessons give a brand a steady, study-oriented viewing context
  • Estimated sponsored rate of $150 to $250 per video, about $20 to $35 CPM on median views
Best fordesign software and toolsonline course or education launchescreative equipment
Watch forSmall audience and no sponsorship history; results will be modest and reach is mostly Brazilian.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing45%
Hobbies & Interests35%
Travel20%
Formats
long-form design mentoring sessions, short design inspiration episodes (Basculante), vlogs and photowalks
Tone
calm, instructive
Language
Portuguese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 12 minutes for lessons, with mentoring sessions often over 1 hour

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 50 comments
Engagement7.1%
Likes and comments per view on recent videos
Audience asks abouthow to start a career in UI and product designwhich tools to use in Figmahow to find design inspiration and build taste
Age
25%18-24
45%25-34
22%35-44
8%45+
Gender
40%women
60%men
Countries
🇧🇷 Brazil85%
🇵🇹 Portugal5%
🇩🇪 Germany2%
LanguagesPortuguese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos. Descriptions promote the creator's own courses and book, not third-party brands.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Mentoring session titles include '(Política e Design)', which touches on politics, but the content is largely design education with no explicit material seen.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.9k6526

Benchmark score: 35 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers28 / 50
Activity Uploads in the last 90 days6 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 2 days ago.

Designer brasileiro morando na Alemanha e explorando o mundo com sua câmera Fujifilm. Aqui você acompanha um pouco do que está rolando na minha vida pessoal e profissional de forma tranquila e sossegada. Vídeo semanais sobre viagens, fotografia e design – perfeitos para assistir enquanto lava a louça. Parcerias: creator@willianmatiola.com
Willian Matiola's own profile description on YouTube

Are you Willian Matiola? Claim or remove this profile.

About Willian Matiola

Willian Matiola is a Brazilian designer based in Germany who runs a YouTube channel with about 2,860 subscribers. According to his website and channel description, he works on design, travel and photography, and runs the Componentes Design teaching project for UI and visual design. His uploads are mostly weekly long-form lessons and mentoring sessions in Portuguese, plus short 'Basculante' inspiration episodes and occasional vlogs. Figures in this profile are estimates from channel data.

The channel's median video draws about 650 views, with a 90th-percentile of roughly 2,060, and recent uploads show around 7 percent engagement. Viewers are likely Portuguese-speaking designers and design students, mostly in Brazil, with a smaller share in Portugal and Germany. No third-party sponsorships were detected in the last 50 videos.

Brands looking for a design-literate Portuguese audience may find this channel a fit for software, education or creative equipment. At an estimated $150 to $250 per video, the cost works out to about $20 to $35 per 1,000 median views, compared with the $10 to $30 CPM typical of paid ads. Smaller brands with a tight budget and a clear design or education angle should book him.

Written from Willian Matiola's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Willian Matiola can edit or remove this page at any time.

Questions about Willian

How much does Willian Matiola charge for a sponsored video?

Based on his median of about 650 views, an estimated sponsored integration would cost $150 to $250 per video. This is a platform-derived estimate, not a published rate, so confirm the figure directly with the creator before you plan a budget.

What does Willian Matiola post about on YouTube?

He posts weekly design lessons and mentoring sessions in Portuguese, along with short design inspiration episodes and occasional travel and photography vlogs. His website and channel description describe him as a Brazilian designer living in Germany.

How do I contact Willian Matiola for a brand deal?

The creator's contact details unlock on Starbooked for $0.80. Boosted creators can also be booked directly through Starbooked, so check whether this profile is boosted before you reach out.

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