Willow & Lee (@willowandleetkc), a British couple from the United Kingdom, make overlanding and van life videos from a 1976 VW Kombi named Ruby. The channel has about 7,600 subscribers and 285 videos, with a median of roughly 210 views per video and about 17 uploads in the last 90 days. Sponsored integrations run $150 to $250 per video, and the channel is best suited to small outdoor and travel brands.
Classic VW overlanding couple with a loyal, travel-minded audience
- Median of about 210 views per video across 285 uploads, with a 90th percentile near 1,100 views.
- Engagement rate of about 5.2 percent, with 1.9 percent comment rate.
- Mid-length documentaries of 10 to 30 minutes sit alongside Shorts for layered placements.
Brand fit report
Content
- Formats
- short vertical clips, long-form travel documentaries, vlog-style updates
- Tone
- adventurous, candid
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 10 to 30 minutes for documentaries
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; affiliate flag is set in the channel data but no specific affiliate links were identified.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is travel and vehicle focused with no flagged material in the recent video titles, such as 'Would you be brave enough to drive a 50 year old VW down this road?'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 7.6k | 211 | 17 |
Benchmark score: 22 / 100
Public rule, same for everyone. How it works.
Recent videos
▶What it’s really like overlanding the Puna in a classic VW # · 153 views
▶This is how every new adventure should start... #travel #vwk · 50 views
▶Could you travel the world in na old VW bus for nearly 7 yea · 875 viewsLast three uploads, latest 21 days ago.
Welcome to the legacy home of Willow & Lee! This channel serves as our official archive, documenting our epic journey driving from New York to Ushuaia—the Fin del Mundo—in Ruby, our classic 1976 VW Kombi. Over six years, 1,960 days, and thousands of miles across North, Central, and South America, this space captures every high-altitude pass, mechanical triumph, and raw high and low of living life on the road. While the story of our drive to the end of the world lives here, our journey is far from over! Follow our newest adventures, current travels, and next chapters at our main channel: 👉 w
About Willow & Lee
Willow & Lee are a British couple who document full-time overlanding in a 1976 VW Kombi named Ruby. Their channel, with about 7,600 subscribers and 285 videos, mixes short vertical clips with long-form South American travel documentaries. Recent uploads cover roads in Argentina, Bolivia, Brazil, and Patagonia, along with vehicle maintenance and the realities of life on the road.
The channel's audience appears to be mostly adults aged 25 to 44 who follow vanlife and classic VW content, with viewers estimated mainly in the United Kingdom and the United States. These figures are estimates based on channel data, not verified analytics. Median views sit around 210 per video, and the channel has not disclosed sponsorship in its recent uploads.
For brands in outdoor, vehicle, and travel categories, sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of roughly $20 to $35 per 1,000 views on median reach, compared with $10 to $30 for typical paid ads. Brands seeking authentic overland storytelling should book this creator.
Written from Willow & Lee's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Willow & Lee can edit or remove this page at any time.
Questions about Willow
How much does Willow & Lee charge for a sponsored video?
Based on the channel's median views, Willow & Lee's sponsored integrations are estimated at $150 to $250 per video. Rates are set by the creators, and this range is an estimate from channel metrics, not a published price.
What does Willow & Lee post about on YouTube?
Willow & Lee post about full-time overlanding in a 1976 VW Kombi named Ruby, including South American road trips, Patagonia, vehicle repairs, and van life. They publish short clips and longer travel documentaries from routes across the Americas.
How do I contact Willow & Lee for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the profile for their availability and booking options.
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