Starbooked

Wisconsin's 57 (@wisconsins57), a Madison, Wisconsin television station channel, posts local programming, cooking segments and business profiles. It has about 1,400 subscribers and a median of 100 views per video, with no uploads in the past year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Wisconsin's

Local Madison TV spots reaching a steady, mostly older Wisconsin audience

  • About 1,400 subscribers and a median of 100 views per video
  • Estimated $150 to $250 per sponsored video, about $1.50 to $2.50 per 1,000 views at median, far below paid ad CPMs
  • Channel carries 30-second business spots and 6-minute local talk segments
Best forlocal awareness for Madison businessesrestaurant and hospitality promotions
Watch forViews are very low and the channel has not uploaded in about a year, so reach is limited.

Brand fit report

Content

Topics, IAB taxonomy
Television45%
Food & Drink25%
Business & Finance20%
Health & Medicine10%
Formats
local business profile segments, restaurant menu spots, 30-second commercial spots
Tone
informational, promotional
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 40 seconds for spots, 4 to 6 minutes for talk segments

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.4%
Likes and comments per view on recent videos
Audience asks aboutWhat restaurants and businesses are featured in MadisonWhat is on the menu at featured local restaurantsHow to contact a featured local business
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
55%women
45%men
Countries
🇺🇸 United States98%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
local restaurants, financial advisory, home care, pottery studios, real estate
Affiliate links
No

Recent uploads include paid-looking business spots such as 'RMR Wealth Advisors - Financial Questions - 30' and 'Longhorn Steakhouse - Dinner Options - 30', though no sponsorship disclosures were found.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content consists of local talk segments, restaurant spots and business profiles with no flagged themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.4k1000
X–––
Instagram–––

Benchmark score: 9 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers9 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

▶RMR Wealth Advisors - Financial Questions - 30 · 161 views▶RMR Wealth Advisors - Wealth Resources - 30 · 71 views▶Daisy Cafe Cod Sandwich and Reuben Meatloaf · 148 views

Last three uploads, latest 2676 days ago.

WI 57 (WBUW) in Madison, Check out our local programs Talk of the Town, Girl Talk, Wisconsin Doctors, The Sports News and The Restaurant Show. We also air some of the best shows in syndication like How I Met Your Mother, Friends, Family Guy, and more! You can find us over the air at channel 57-1, on Charter Cable on channel 2 and Direct TV, 57.1. Facebook: http://facebook.com/wisconsins57 Twitter: https://twitter.com/wisconsins57 Instagram: http://instagram.com/wisconsins57/
Wisconsin's 57's own profile description on YouTube

Are you Wisconsin's 57? Claim or remove this profile.

About Wisconsin's 57

Wisconsin's 57 (@wisconsins57) is the YouTube channel of WI 57 (WBUW), a television station in Madison, Wisconsin. The channel posts local programs such as Talk of the Town, Girl Talk, Wisconsin Doctors and The Restaurant Show, along with short 30-second business spots and restaurant menu features. Uploads stopped about a year ago, and the most recent videos date from 2019.

The channel has about 1,400 subscribers and a median of 100 views per video. Its audience is likely local Madison and Wisconsin viewers, and the estimated age skew is toward 45 and older. These figures are estimates, not verified analytics. Business mentions appear to be paid spots, which suggests a local sponsorship approach rather than creator-style integrations.

A sponsored video on this channel is estimated at $150 to $250, which works out to a CPM of about $2 at median views, below the $10 to $30 CPM typical of paid ads. It suits Madison-area businesses that want simple local exposure.

Written from Wisconsin's 57's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Wisconsin's 57 can edit or remove this page at any time.

Questions about Wisconsin's

How much does Wisconsin's 57 charge for a sponsored video?

Based on its median of 100 views, a sponsored video is estimated at $150 to $250 per video. This is a minimum-floor estimate derived from Starbooked's rate rule, not a published rate card, so confirm pricing directly with the station.

What does Wisconsin's 57 post about on YouTube?

The channel posts local television programs, restaurant menu features, short business spots and local talk segments from Madison, Wisconsin. Most recent uploads date from early 2019, and no new videos have been posted in the past year.

How do I contact Wisconsin's 57 for a brand deal?

Contact details for this channel are unlocked on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is not currently boosted, so reach out after unlocking its contact details.

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