WITL (@witlfm), a country radio station in Lansing, Michigan, USA, runs a YouTube channel of about 4,000 subscribers and a median of roughly 126 views per video. It posts about 26 videos a month, mostly short clips with JR and Kristen, and the rate is about $150 to $250 per video because most uploads are Shorts.
Local Lansing country radio audience reached through playful, on-air hosts
- About 4,040 subscribers and 26 uploads in the last 90 days
- Median 126 views per video; top video reached 3,213 views
- Shorts share of 54% at about $4 to $8 per 1,000 median views
Brand fit report
Content
- Formats
- short comedic skits, music parody segments, contest and giveaway clips
- Tone
- playful, local
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds to about 2 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel is run by the station's own marketing and advertising business.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles such as 'Let Me Ruin That Song For You' and 'Unboxing Day' are light entertainment with no sensitive topics flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 31 / 100
Public rule, same for everyone. How it works.
Recent videos
▶"Let Me Ruin That Song For You" - JR ruins Tim McGraw's "Som · 71 views
▶#Unboxing day at 100.7 WITL, featuring Shaboozey, Filmore, a · 76 views
▶JR & Kristen on "Mobsters & Mob Wives Day" #jrandkristen #l · 15 viewsLast three uploads, latest 2 days ago.
100.7 WITL Today's Best Country! Videos from Banana Don ,Stephanie McCoy, Kristen Matthews, Chris Tyler and more! If you’re new, Subscribe! → https://www.youtube.com/user/witlfm Go here → witl.com Like us → https://www.facebook.com/witlfm Follow us → https://twitter.com/witlfm Get our newsletter → http://witl.com/newsletter/ For any licensing requests please contact lansing.youtube@townsquaremedia.com
About WITL
WITL is the YouTube channel of 100.7 WITL, a country radio station in Lansing, Michigan, run by Townsquare Media. The channel posts about 26 short videos a month, mostly featuring hosts JR and Kristen in comedic skits, music parody segments, and contest clips. Median views sit near 126 per video, with a few clips crossing 1,000 views.
The audience is likely older local listeners who follow the station, though this is an estimate. Viewers tend to be local country fans who want ticket giveaways and event news. Commercial content is minimal in the recent uploads.
Sponsored integrations are priced at about $150 to $250 per video, which is a Shorts rate. For comparison, paid ads typically run $10 to $30 CPM, while this channel's sponsored rate works out to roughly $4 to $8 CPM on Shorts views. Brands with a Lansing focus should book this channel.
Written from WITL's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. WITL can edit or remove this page at any time.
Questions about WITL
How much does WITL charge for a sponsored video?
WITL's estimated sponsored integration rate is about $150 to $250 per video, based on its Shorts-heavy format and a median of roughly 126 views. Rates are discussed directly with the station's advertising team, and contact details unlock on Starbooked for $0.80.
What does WITL post about on YouTube?
WITL posts short clips from its Lansing country radio hosts JR and Kristen, including music parody segments, unboxing videos, contest giveaways, and local event news. Most uploads run under two minutes and are shot in a casual, low-production style.
How do I contact WITL for a brand deal?
Contact details, including the channel's licensing email, unlock on Starbooked for $0.80. WITL's marketing and advertising team is based in Lansing, and boosted creators can be booked through Starbooked.
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