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Wits & Weights | Strength & Fat Loss Over 40

Podcast · witsandweights.com · EN
Hosted by Philip Pape

Wits & Weights is hosted by Philip Pape, an evidence-based coach, and covers strength training, fat loss, nutrition and metabolism for adults over 40. The show has 684 episodes published roughly every three days, with a median length of about 30 minutes. Estimated downloads per episode: roughly 5,000 to 25,000 (estimated). Rate range: about $90 to $625 per episode for a host-read mid-roll.

Why brands sponsor Wits & Weights | Strength & Fat Loss Over 40

Evidence-based fitness show reaching women over 40 who lift and track nutrition

  • Consistent cadence of about one episode every three days over 684 episodes
  • Apple Podcasts rating of 4.8 from 249 ratings
  • Audience centered on strength training, menopause and body recomposition
Best forsupplements and protein productsfitness equipment and apparelnutrition and meal services
Watch forAudience size is estimated from ratings, and the show has no visible sponsor history yet.

Brand fit report

Content

Topics, IAB taxonomy
Health & Fitness60%
Food & Drink20%
Education20%
Formats
solo monologue, expert interview, myth-busting segment
Tone
analytical, practical
Language
English
Production
Clean, edited audio
Typical length
25 to 40 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: Apple rating count of 249 (band 200 to 1,000) with a show under five years old, 684 episodes, a three-day cadence, Buzzsprout hosting and Podcast Index popularity 9.
Audience asks abouthow to build muscle and lose fat after 40whether perimenopause causes weight gainwhat evidence supports carb and calorie advice
Age
5%18-24
15%25-34
30%35-44
50%45+
Gender
65%women
35%men
Countries
🇺🇸 United States60%
🇨🇦 Canada10%
🇬🇧 United Kingdom10%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover fitness, nutrition and menopause with no flagged content; the explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 68 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence33 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 3 days.

Strength training and fat loss for men and women over 40 is the foundation of this show. In every episode I put a popular piece of fitness advice under the microscope, find the hidden reason it doesn't work, and give you the deceptively simple fix that does. For skeptics of the fitness industry who are tired of following the rules and still not seeing results. If you've been lifting weights,…
Wits & Weights | Strength & Fat Loss Over 40's own show description from the podcast feed

Do you make Wits & Weights | Strength & Fat Loss Over 40? Claim or remove this page.

About Wits & Weights | Strength & Fat Loss Over 40

Wits & Weights is a podcast hosted by Philip Pape, an evidence-based coach who applies an engineer's approach to strength training, nutrition and metabolism. The show, published on Buzzsprout, focuses on body recomposition, menopause fitness and hormone health for women over 40, while men over 40 also listen. Its website describes Pape as an evidence-based coach.

The feed lists 684 episodes, with new releases about every three days and a median episode length of roughly 30 minutes. The show holds a 4.8 average rating from 249 Apple Podcasts ratings. The audience is estimated rather than reported: most listeners are likely midlife adults interested in lifting and nutrition, with an estimated 5,000 to 25,000 downloads per episode.

No sponsors appear in the feed, so the show suits brands in supplements, fitness equipment and nutrition. An estimated mid-roll host-read placement would cost about $90 to $625 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Wits & Weights | Strength & Fat Loss Over 40 can edit or remove this page at any time.

Questions about Wits & Weights | Strength & Fat Loss Over 40

How much does Wits & Weights charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at about $90 to $625 per episode. Final rates are set by the show and depend on placement and package.

What is Wits & Weights about?

Wits & Weights is a fitness podcast hosted by Philip Pape covering strength training, fat loss, nutrition and metabolism for adults over 40, with a focus on women in perimenopause and menopause.

How do I contact Wits & Weights about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

Podcast and other creators in strength training over 40, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
Andrea Lepcio@coachandrealepcio · US
strength training over 40mobility and balance1.1k66$150–25037