Starbooked

NBC 24 WNWO (@wnwo) is the YouTube channel of NBC 24, a television news station serving Toledo and Northwest Ohio, United States. It posts local news clips with about 15,800 subscribers and a median of 179 views per video. Uploads are sparse, with one video in the past year. The channel has no published brand rate and no sponsored content.

Why brands book NBC

Local Toledo news audience, but only at a modest scale

  • About 15,800 subscribers and 24 million lifetime views across roughly 9,600 uploads
  • Median of 179 views per video, so a brand deal would be priced at the low end
  • Only one upload in the past 365 days, so no reliable posting cadence to plan around
Best forlocal awareness campaigns in Northwest Ohiopublic service announcements
Watch forLow recent views and very infrequent uploads make this a poor fit for performance-driven sponsorships.

Brand fit report

Content

Topics, IAB taxonomy
News85%
Weather5%
Sports5%
Entertainment5%
Formats
news segment clips, local feature stories, entertainment news clip
Tone
informative, straightforward
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
2 to 3 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment50/100
Estimated from titles, descriptions and engagement
Engagement1.6%
Likes and comments per view on recent videos
Audience asks aboutwhat happened in Toledo and Lucas Countyhow local policy decisions affect residentslocal health and safety information
Age
10%18-24
15%25-34
20%35-44
55%45+
Gender
50%women
50%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencemedium
Politicsmedium

Family friendly
Recent clips cover shootings and a robbery with police fatal shooting ("Footage released from armed Toledo robbery with officers fatally shooting suspect"), and a bullying-related suicide ("Family speaks out against Monroe Public Schools after son's bullying-related suicide"), and drug-impaired driving training.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube16k1790

Benchmark score: 5 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 220 days ago.

The latest News, Weather, and Sports video from the people you know and trust. We're working hard to bring you the stories that matter most. Miss a segment on NBC 24 Today, or NBC 24 News at 6p or 11p? Find it here. And, if you can't find what you're looking for, send us an email at news@wnwo.com. We'll be more than happy to help. Join us on Facebook, Twitter, and Instagram!
NBC 24 WNWO's own profile description on YouTube

Are you NBC 24 WNWO? Claim or remove this profile.

About NBC 24 WNWO

NBC 24 WNWO is the YouTube channel of NBC 24, a television news station covering Toledo and Northwest Ohio. The channel posts local news segments, community stories, and occasional entertainment clips, with each video typically running two to three minutes. Viewers are most likely local residents interested in news, public safety, and regional affairs, though these audience figures are estimates rather than measured data.

The channel has about 15,800 subscribers and a median of 179 views per video. Recent uploads are rare, with only one video in the past year, so it is not an active channel for ongoing brand placements. No sponsored content was detected in the recent videos.

The channel does not publish brand rates. Based on the Starbooked rule of $20 to $35 per 1,000 median views for long-form content, a sponsored integration would fall in the range of roughly $150 to $250 per video, which is a CPM of $20 to $35 against typical paid-ad CPMs of $10 to $30. Brands seeking local Ohio news exposure may find it worth a look, but it is better suited to public-interest or local awareness messages than to direct sales.

Written from NBC 24 WNWO's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NBC 24 WNWO can edit or remove this page at any time.

Questions about NBC

How much does NBC 24 WNWO charge for a sponsored video?

Based on its median views of 179, a sponsored video would likely be priced at about $150 to $250 per video under the Starbooked rate rule. The channel has no published rate card, so the final price would need to be confirmed directly with the station.

What does NBC 24 WNWO post about on YouTube?

The channel posts local news segments about Toledo and Northwest Ohio, covering topics such as public safety, health, schools, and local government. It occasionally posts entertainment and sports clips as well.

How do I contact NBC 24 WNWO for a brand deal?

The channel lists news@wnwo.com in its public description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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