Starbooked

Woman's Hour, a daily BBC Radio 4 programme, covers women's voices and lives through topical conversations on news, health, work and culture. The feed lists 1,000 episodes with a daily cadence and a median length of about 57 minutes. Estimated downloads are roughly 5,000 to 25,000 per episode, implying a host-read rate of about $90 to $620 per episode. Its Apple Podcasts rating of 4.4 across 271 ratings is a distinctive signal of an established audience.

Why brands sponsor Woman's Hour

Daily BBC Radio 4 audience of women-focused, news-literate listeners

  • The feed shows 1,000 episodes on a daily cadence with 57-minute episodes, offering frequent, recurring placements.
  • Apple Podcasts shows a 4.4 average across 271 ratings, a sign of an engaged, established listenership.
  • Topics span health, work, news and culture, suiting brands in health, finance, beauty and women's products.
Best forhealth and wellbeing productsfinancial serviceswomen's lifestyle brands
Watch forBBC editorial and advertising policies generally bar commercial sponsorship, so confirm availability before pitching.

Brand fit report

Content

Topics, IAB taxonomy
Society45%
Health & Fitness20%
News & Politics20%
Arts & Entertainment15%
Formats
interview, panel discussion, news segment, studio conversation
Tone
informative, conversational
Language
English
Production
Studio production
Typical length
55 to 58 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 40%: Apple ratings_count of 271 sits in the 200 to 1,000 band (5,000 to 25,000), with the show's broadcast heritage and daily cadence supporting the upper part of that band; the 2,000 listed episodes and BBC hosting also point to a large audience, but no download data is public.
Audience asks aboutWhat is the latest news affecting womenHow do health conditions like endometriosis affect work and daily lifeWhich guests and experts are featured this week
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
60%women
40%men
Countries
🇬🇧 United Kingdom80%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed. The description links to The Woman's Hour Guide to Life collection, a BBC resource rather than a sponsor.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugslow
Violencemedium
Politicsmedium

Titles cover sensitive topics such as 'Consent', 'Cornell University rape investigation' and 'School uniforms in porn', and 'Domestic abuse survivor' appears in a weekend episode title.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 35 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.

Women's voices and women's lives - topical conversations to inform, challenge and inspire. The Woman's Hour Guide to Life collection is here: https://www.bbc.co.uk/guidetolife
Woman's Hour's own show description from the podcast feed

Do you make Woman's Hour? Claim or remove this page.

About Woman's Hour

Woman's Hour is a BBC Radio 4 programme, published as a podcast, that covers women's voices and women's lives through topical conversations intended to inform, challenge and inspire. The feed lists 1,000 episodes with a daily cadence and median episode length of about 57 minutes. The BBC website describes the show as part of its Woman's Hour Guide to Life collection. Apple Podcasts shows a 4.4 average rating from 271 ratings.

The show's audience is estimated, not published. Based on the Apple rating count and the show's daily cadence, estimated downloads are roughly 5,000 to 25,000 per episode, and listeners are likely to skew toward adults aged 35 and over, based on the estimated demographics. The feed shows no sponsor mentions, so the show's commercial status should be confirmed directly.

A host-read mid-roll placement is estimated at about $90 to $620 per episode, based on the estimated download range. Brands in health, financial services and women's lifestyle categories are the most likely fit, subject to BBC advertising policy.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Woman's Hour can edit or remove this page at any time.

Questions about Woman's Hour

How much does Woman's Hour charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at about $90 to $620 per episode. This is a rough estimate, and the BBC's advertising policy may prevent sponsorship altogether.

What is Woman's Hour about?

Woman's Hour is a daily BBC Radio 4 programme covering women's voices and lives through topical conversations on news, health, work and culture, with interviews and panel discussions.

How do I contact Woman's Hour about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. Confirm the BBC's advertising policy before making an offer.

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Podcast and other creators in women's issues, ranked by score.

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