Wool Couture (@woolcouture1752) is a Yorkshire-based craft company in the United Kingdom making tutorial videos and learn-to-craft kits for knitting, crochet and macramé. The channel has about 10,000 subscribers and a median of 522 views per video, posting roughly once a month with a mix of long tutorials and Shorts. Sponsored integrations would be quoted at $4 to $8 per 1,000 median views, or $150 to $250 per video.
Beginner craft tutorials with a loyal UK knitting and crochet audience
- 10,000 subscribers and a median of 522 views per video
- Tutorials like Treble Crochet reached 53,484 views, showing evergreen search demand
- Estimated rate of $150 to $250 per video, about $4 to $8 CPM
Brand fit report
Content
- Formats
- step-by-step tutorials, Shorts, product demos, live streams
- Tone
- friendly, instructional
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 4 to 10 minutes for tutorials
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- craft kits, yarn and crochet tools
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own kits and offers.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is about crafts and family-friendly tutorials, with no flagged titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 14 / 100
Public rule, same for everyone. How it works.
Recent videos
▶I Found My Books in Foyles! 📚🧶 WIN a Signed Craft Book! #S · 4 views
▶Behind the Scenes at Wool Couture 😂 | Camera Test Gone Sill · 46 views
▶Make Your Own Christmas Pudding Baubles 🎄 | Wool Couture #S · 160 viewsLast three uploads, latest today.
Wool Couture is a Yorkshire-based craft company founded in 2016 by Claire and Ali Gelder. We specialise in crochet, knitting, weaving, macramé, needle felting and embroidery kits designed to help people of all abilities learn new skills and create handmade projects with confidence. Our bestselling “Learn To” kits include quality yarns, tools, patterns and step-by-step instructions, with many also featuring free online video tutorials. Alongside our kits, we offer a range of premium yarns, tools and accessories to support makers at every stage of their creative journey. Inspired by Claire’s e
About Wool Couture
Wool Couture is a Yorkshire-based craft company founded in 2016 by Claire and Ali Gelder, according to its website. Its YouTube channel posts beginner-friendly tutorials for knitting, crochet, macramé and needle felting, alongside Shorts and occasional live craft sessions. The channel has about 10,000 subscribers and roughly 900,000 lifetime views.
The audience appears to be mostly adult women in the United Kingdom, and it skews toward older hobbyists. Evergreen tutorials such as how to treble crochet and learn to knit for beginners have driven most of the views, while recent Shorts have had far fewer. Uploads run about eight per year.
Brands selling craft kits, yarns or hobby tools may find a fit here. Estimated sponsored rates are $150 to $250 per video, which works out to roughly $4 to $8 CPM against the $10 to $30 CPM typical of paid ads.
Written from Wool Couture's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Wool Couture can edit or remove this page at any time.
Questions about Wool
How much does Wool Couture charge for a sponsored video?
Based on its median views, Wool Couture would be quoted an estimated $150 to $250 per sponsored video. This is an estimate from public channel data, not a published rate. Contact details unlock on Starbooked for $0.80.
What does Wool Couture post about on YouTube?
Wool Couture posts beginner tutorials for knitting, crochet, macramé and needle felting, plus product demos for its craft kits. It also publishes Shorts and occasional live sessions. Most videos are instructional and aimed at new hobbyists.
How do I contact Wool Couture for a brand deal?
Contact details unlock on Starbooked for $0.80. The brand's public contact address appears on its website. Boosted creators can be booked through Starbooked directly.
Similar creators
YouTube and other creators in knitting tutorials, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
myboshi@selfmadeboshi · DE | knitting tutorialscrochet tutorials | 9k | 1.4k | $150–250 | 22 |
ЖІНОЧІ РУКИ@женскиеруки | knitting tutorialscrochet patterns | 46k | 2.5k | $150–250 | 20 |
WoolKiss@woolkiss · FR | crochet for beginnersknitting tutorials | 46k | 3k | $150–250 | 17 |