Starbooked

WordWorksKingston, run by Pete Bowers and Sus Bowers (@wordworkskingston), publishes long-form videos on Structured Word Inquiry, a method for teaching English spelling through word structure. The channel has about 3,340 subscribers and a median of roughly 355 views per video, with about 10 uploads a year. Sponsored integrations would cost $150 to $250 per video, or about $20 to $35 CPM.

Why brands book WordWorksKingston

Reach educators who buy literacy tools and classroom materials

  • Median of about 355 views per video across 82 uploads
  • Top video on grapheme-phoneme correspondences reached about 12,000 views
  • Long-form lessons average roughly 11 minutes, suited to in-depth demos
Best forliteracy and curriculum publisherseducational software and tutoring tools
Watch forSmall, niche audience; reach is limited and no sponsorship history exists.

Brand fit report

Content

Topics, IAB taxonomy
Education85%
Books and Literature10%
Health and Fitness5%
Formats
long-form lectures, classroom clips, tutoring session recordings
Tone
instructional, earnest
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 12 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement2.0%
Likes and comments per view on recent videos
Audience asks abouthow to teach spelling patterns to studentshow structured word inquiry differs from phonicshow to build morphological matrices and word sums
Age
5%18-24
25%25-34
35%35-44
35%45+
Gender
70%women
30%men
Countries
🇺🇸 United States55%
🇨🇦 Canada10%
🇦🇺 Australia10%
🇬🇧 United Kingdom10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Educational content on spelling and classroom instruction with no flagged material in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.3k3550

Benchmark score: 14 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers13 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 93 days ago.

These videos give a window into the classroom instruction we support. It allows students to investigate the well-ordered structure of English spelling and how it links to meaning. I describe this as "word structured inquiry". You can learn much more about how spelling works and how to teach it at www.wordworkskingston.com. The main source our our instruction is Melvyn Ramsden's Real Spelling. You will see that he stars in some of our videos. Visit www.realspelling.com. They have a great YouTube site as well! Pete & Sus Bowers, www.wordworkskingston.com email us at wordworskingston@gmail.com
WordWorksKingston's own profile description on YouTube

Are you WordWorksKingston? Claim or remove this profile.

About WordWorksKingston

WordWorksKingston is the channel of Pete Bowers and Sus Bowers, who teach and promote Structured Word Inquiry, an approach to English spelling built on morphology and etymology. Their videos include lectures, classroom clips, and recorded tutoring sessions, usually running around 8 to 12 minutes. Based on channel data, the viewers are likely educators, reading specialists, and parents interested in literacy.

The channel has about 3,340 subscribers and a median of roughly 355 views per video, with about 10 uploads in the past year. Engagement is modest, with a like rate near 1.8%. Sponsorship is not part of the channel's history, and it is not monetized through brand work. The channel's owners sell courses and tools through their own websites.

A sponsored integration would be priced at $150 to $250 per video, which works out to about $20 to $35 CPM on median views. That is above typical paid-ad CPM of $10 to $30, so this booking suits brands with precise educator targeting rather than broad reach.

Written from WordWorksKingston's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. WordWorksKingston can edit or remove this page at any time.

Questions about WordWorksKingston

How much does Pete Bowers charge for a sponsored video?

Based on channel data, a sponsored integration with WordWorksKingston would cost about $150 to $250 per video, reflecting a median of around 355 views on long-form uploads. That works out to roughly $20 to $35 per 1,000 views.

What does WordWorksKingston post about on YouTube?

The channel posts lectures and classroom clips about Structured Word Inquiry, a method for teaching English spelling through morphology and etymology. Videos also include tutoring session recordings and tool demonstrations for spelling resources.

How do I contact Pete Bowers for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.